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event11 novembre nest_clock_farsight_analog14:00-14:50 pin_drop Hall #5 Turespaña language Inglese

The Destination of The Future

In this opening session, we will navigate the shifting sands of destination management powered by real-time data. Learn how predictive analytics can forecast visitor flows, personalise experiences and foster sustainable growth without losing the soul of a place.

Powered by The Data Appeal Company
“An Invitation to Chart the Uncharted”

Join us for an inspiring three-hour dialogue as we explore “the future of tourism” through the lens of AI, data-driven destination management, seamless transport linkages and the evolving tapestry of hospitality. We will uncover how insight fuels innovation, journeys intertwine with experiences, and accommodation morphs into stories.

SPEAKER
Daniela Gugliotta Bagaian

Lugano Region Marketing Director

Diego Cermelli

Saint Elmo's Tourism Head of Market Italy

Nicholas Hall

Digital Tourism Think Tank Fondatore & CEO

Mirko Lalli

The Data Appeal Company CEO e founder