Federica Crippa is an experienced Group Product Manager at Booking.com, with over a decade of experience driving strategic product innovation and scaling high-impact solutions. Since 2018, she has led product teams shaping some of the company’s most valuable portfolios, including the Genius loyalty program and Paid visibility products, which together contribute ~€3B in incremental revenues.
Her expertise covers pricing, call center technology, traveller experience, partner communications, and platform integration. She has overseen large-scale initiatives ranging from powering over 25 million daily customer–partner interactions across Booking.com’s apps, web, and APIs, to driving the integration of new products into Connected Trip platforms, ensuring a seamless multi-product journey for travelers worldwide.
Prior to Booking.com, Federica worked in the gaming industry as an Online Product Manager, where she specialized in growth strategies, user acquisition, and market optimization for platforms serving tens of millions of players globally.