{"version":"1.0","provider_name":"BTO 2026 - Be Travel Onlife","provider_url":"https:\/\/www.bto.travel\/en\/","author_name":"buytourismonline","author_url":"https:\/\/www.bto.travel\/en\/author\/buytourismonline\/","title":"FROM PLACE BRANDING TO PLACE SIGNALING. How to build a sense of belonging and relevance in the age of tribes and AI | BTO 2026 Florence","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"2HpbLRsbuu\"><a href=\"https:\/\/www.bto.travel\/en\/programma\/from-place-branding-to-place-signaling\/\">FROM PLACE BRANDING TO PLACE SIGNALING. How to build a sense of belonging and relevance in the age of tribes and AI<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/www.bto.travel\/en\/programma\/from-place-branding-to-place-signaling\/embed\/#?secret=2HpbLRsbuu\" width=\"600\" height=\"338\" title=\"&#8220;FROM PLACE BRANDING TO PLACE SIGNALING. How to build a sense of belonging and relevance in the age of tribes and AI&#8221; &#8212; BTO 2026 - Be Travel Onlife\" data-secret=\"2HpbLRsbuu\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script>\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/www.bto.travel\/wp-includes\/js\/wp-embed.min.js\n<\/script>\n","description":"BTO 2026 session at Stazione Leopolda, Florence. In the age of artificial intelligence and fluid communities, place branding is changing in nature. The challenge is no longer simply to build visibility,","thumbnail_url":"https:\/\/www.bto.travel\/wp-content\/uploads\/2026\/07\/BTO26-Post_1200x628_1.png","thumbnail_width":1200,"thumbnail_height":628}