{"version":"1.0","provider_name":"BTO 2026 - Be Travel Onlife","provider_url":"https:\/\/www.bto.travel\/en\/","author_name":"buytourismonline","author_url":"https:\/\/www.bto.travel\/en\/author\/buytourismonline\/","title":"Hype vs. Reality: the true state of AI adoption in tourism, unfiltered | BTO 2026 Florence","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"x1gYjQQZgR\"><a href=\"https:\/\/www.bto.travel\/en\/programma\/hype-vs-reality\/\">Hype vs. Reality: the true state of AI adoption in tourism, unfiltered<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/www.bto.travel\/en\/programma\/hype-vs-reality\/embed\/#?secret=x1gYjQQZgR\" width=\"600\" height=\"338\" title=\"&#8220;Hype vs. Reality: the true state of AI adoption in tourism, unfiltered&#8221; &#8212; BTO 2026 - Be Travel Onlife\" data-secret=\"x1gYjQQZgR\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script>\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/www.bto.travel\/wp-includes\/js\/wp-embed.min.js\n<\/script>\n","description":"BTO 2026 session at Stazione Leopolda, Florence. Everyone talks about artificial intelligence in tourism, but few actually use it\u2014and almost no one discusses it based on actual data. This panel compares","thumbnail_url":"https:\/\/www.bto.travel\/wp-content\/uploads\/2026\/07\/BTO26-Post_1200x628_1.png","thumbnail_width":1200,"thumbnail_height":628}