{"id":15026,"date":"2026-06-27T11:10:43","date_gmt":"2026-06-27T09:10:43","guid":{"rendered":"https:\/\/www.bto.travel\/espositori\/turespana\/"},"modified":"2026-10-01T11:13:35","modified_gmt":"2026-10-01T09:13:35","slug":"turespana","status":"publish","type":"espositori","link":"https:\/\/www.bto.travel\/en\/expo-area\/turespana\/","title":{"rendered":"Turespa\u00f1a"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Our main mission is to create added value in the tourism sector through marketing strategies. To achieve this goal, we focus on:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Managing the Spain Brand in its tourism dimension, in coordination with the Ministry of Foreign Affairs and the Government&#8217;s High Commissioner for Spain\u2019s brand image.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Planning, developing, and executing actions to promote Spanish tourism in international markets.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Supporting the commercialization of Spanish tourism products abroad in collaboration with autonomous regions, local entities, and the private sector through programs to promote and market their products internationally.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Market analysis: studying factors that influence tourism, as well as preparing, compiling, and evaluating tourism-related statistics, information, and data, alongside the creation and dissemination of tourism knowledge and intelligence, and coordinating tourism information.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Providing overseas marketing services to Spanish tourism companies and institutions.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>TURESPA\u00d1A is the National Tourism Agency of Spain, created in 1984 with the mandate to manage the Spain Brand by developing marketing strategies to promote Spain as a travel destination worldwide and also by creating collaborative synergies with regional governments and the private sector. 33 offices in our network, including two offices in Italy: Milan and Rome.<\/p>\n","protected":false},"featured_media":15011,"template":"","meta":{"_acf_changed":true},"type_espositori":[],"class_list":["post-15026","espositori","type-espositori","status-publish","has-post-thumbnail","hentry"],"acf":{"email":"arturo.escudero@tourespana.es","sito_web":"https:\/\/www.spain.info\/en\/","link_facebook":"https:\/\/www.facebook.com\/spain.info\/","link_instagram":"https:\/\/www.instagram.com\/spagna_da_scoprire","link_youtube":"https:\/\/www.youtube.com\/c\/spain","link_linkedin":"https:\/\/www.linkedin.com\/company\/SpagnainItalia","link_twitter":"https:\/\/x.com\/SpagnaInItalia","stand":"","eventi_associati":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Turespa\u00f1a | Exhibitor BTO 2026<\/title>\n<meta name=\"description\" content=\"Turespa\u00f1a is exhibiting at BTO 2026, Stazione Leopolda, Florence. 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