After shifting users\u2019 attention, technologies are also changing the way intent is formed. What does this mean for Meta Advertising and for an industry\u2014such as tourism\u2014that must identify desires that are becoming less and less explicit and decisions that are increasingly influenced by AI? <\/p>\n\n
For years, digital marketing has sought to capture attention and tap into an already existing intention.
It\u2019s no longer enough to ask ourselves who we want to reach, but rather what signals we send to algorithms and what desire we\u2019re able to generate.