{"id":18495,"date":"2026-09-25T11:39:05","date_gmt":"2026-09-25T09:39:05","guid":{"rendered":"https:\/\/www.bto.travel\/programma\/dallo-sport-al-food-tourism\/"},"modified":"2026-10-29T16:06:54","modified_gmt":"2026-10-29T14:06:54","slug":"from-sports-to-food-tourism","status":"publish","type":"eventi","link":"https:\/\/www.bto.travel\/en\/programma\/from-sports-to-food-tourism\/","title":{"rendered":"Milan and Cortina Olympics\u2014From Sports to Food Tourism"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">How Sports Nutrition Has Sparked a Global Movement to Promote Italian Food and Wine Culture<\/p>\n\n<p class=\"wp-block-paragraph\">At the 2026 Milan-Cortina Winter Olympic Games, athlete nutrition has evolved from a mere logistical function into one of the event\u2019s main drivers of global appeal and visibility. The dishes served in the athletes\u2019 village\u2014spontaneously shared on social media by the competitors themselves\u2014have sparked a wave of international media interest, demonstrating just how much food remains the most powerful ambassador of Italian identity.<\/p>\n\n<p class=\"wp-block-paragraph\">This panel analyzes the convergence between operational management, agri-food culture, and digital languages. Starting with the \u201ctiramisu case\u201d and the trends generated by athlete-creators, we will explore how food service at mega-events can move beyond a crisis-response mindset to become a bastion of quality and local supply chains, and, above all, what strategies destinations must implement to transform a temporary surge in virality into a solid, long-term reputation for tourism and economic growth.<\/p>\n\n<p class=\"wp-block-paragraph\">Speakers:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Elisabetta Salvadori (Head of Food &amp; Beverage, Fondazione Milano-Cortina 2026)<\/li>\n\n\n\n<li>Davide Rampello (Artistic Director of \u201cRampello &amp; Partners,\u201d curator, and professor)<\/li>\n\n\n\n<li>Francesco Redi (President of the World Tiramisu Championship)<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">Moderator: Andrea Casadei, Tourism Practice Manager &#8211; AlmavivA<\/p>\n","protected":false},"excerpt":{"rendered":"<p>How Sports Nutrition Has Sparked a Global Movement to Promote Italian Food and Wine Culture At the 2026 Milan-Cortina Winter Olympic Games, athlete nutrition has evolved from a mere logistical function into one of the event\u2019s main drivers of global appeal and visibility. The dishes served in the athletes\u2019 village\u2014spontaneously shared on social media by &hellip; <a href=\"https:\/\/www.bto.travel\/en\/programma\/from-sports-to-food-tourism\/\">Continued<\/a><\/p>\n","protected":false},"featured_media":0,"template":"","program_day":[74],"hall":[56],"orario":[],"tematiche":[60],"tipologie":[55],"class_list":["post-18495","eventi","type-eventi","status-publish","hentry","program_day-11-november","hall-hall-2","tematiche-food-wine-tourism-en","tipologie-panel-en"],"acf":{"featured_event":false,"lingua_evento":"it","visualizza_testo_interpretariato":false,"bidir_speaker_event":[18497,18498,18500,18501],"panel_curatore":false,"sottotitolo_evento":"","datetime_inizio":"2026-11-11 15:00:00","datetime_fine":"2026-11-11 15:50:00"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Milan and Cortina Olympics\u2014From Sports to Food Tourism | BTO 2026 Florence<\/title>\n<meta name=\"description\" content=\"BTO 2026 session at Stazione Leopolda, Florence. How Sports Nutrition Has Sparked a Global Movement to Promote Italian Food and Wine Culture At the 2026 Milan-Cortina Winter Olympic Games, athlete\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.bto.travel\/en\/programma\/from-sports-to-food-tourism\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Milan and Cortina Olympics\u2014From Sports to Food Tourism | BTO 2026 Florence\" \/>\n<meta property=\"og:description\" content=\"BTO 2026 session at Stazione Leopolda, Florence. How Sports Nutrition Has Sparked a Global Movement to Promote Italian Food and Wine Culture At the 2026 Milan-Cortina Winter Olympic Games, athlete\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.bto.travel\/en\/programma\/from-sports-to-food-tourism\/\" \/>\n<meta property=\"og:site_name\" content=\"BTO 2026 - Be Travel Onlife\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/BTO.Official\/\" \/>\n<meta property=\"article:modified_time\" content=\"2026-10-29T14:06:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.bto.travel\/wp-content\/uploads\/2026\/07\/BTO26-Post_1200x628_1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@BTO_travel\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.bto.travel\\\/en\\\/programma\\\/from-sports-to-food-tourism\\\/\",\"url\":\"https:\\\/\\\/www.bto.travel\\\/en\\\/programma\\\/from-sports-to-food-tourism\\\/\",\"name\":\"Milan and Cortina Olympics\u2014From Sports to Food Tourism | BTO 2026 Florence\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.bto.travel\\\/en\\\/#website\"},\"datePublished\":\"2026-09-25T09:39:05+00:00\",\"dateModified\":\"2026-10-29T14:06:54+00:00\",\"description\":\"BTO 2026 session at Stazione Leopolda, Florence. How Sports Nutrition Has Sparked a Global Movement to Promote Italian Food and Wine Culture At the 2026 Milan-Cortina Winter Olympic Games, athlete\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.bto.travel\\\/en\\\/programma\\\/from-sports-to-food-tourism\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.bto.travel\\\/en\\\/programma\\\/from-sports-to-food-tourism\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.bto.travel\\\/en\\\/programma\\\/from-sports-to-food-tourism\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.bto.travel\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Programma\",\"item\":\"https:\\\/\\\/www.bto.travel\\\/en\\\/programma\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Milan and Cortina Olympics\u2014From Sports to Food Tourism\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.bto.travel\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/www.bto.travel\\\/en\\\/\",\"name\":\"BTO 2026 - Be Travel Onlife\",\"description\":\"10-11 November, Florence\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.bto.travel\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.bto.travel\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.bto.travel\\\/en\\\/#organization\",\"name\":\"BTO 2026 - Be Travel Onlife\",\"url\":\"https:\\\/\\\/www.bto.travel\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.bto.travel\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.bto.travel\\\/wp-content\\\/uploads\\\/2022\\\/09\\\/Logo-Bto-2022.png\",\"contentUrl\":\"https:\\\/\\\/www.bto.travel\\\/wp-content\\\/uploads\\\/2022\\\/09\\\/Logo-Bto-2022.png\",\"width\":109,\"height\":41,\"caption\":\"BTO 2026 - Be Travel Onlife\"},\"image\":{\"@id\":\"https:\\\/\\\/www.bto.travel\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/BTO.Official\\\/\",\"https:\\\/\\\/x.com\\\/BTO_travel\",\"https:\\\/\\\/www.instagram.com\\\/bto_betravelonlife\\\/\",\"https:\\\/\\\/www.youtube.com\\\/c\\\/BTOOfficialVideo\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/bto-be-travel-onlife\\\/mycompany\\\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Milan and Cortina Olympics\u2014From Sports to Food Tourism | BTO 2026 Florence","description":"BTO 2026 session at Stazione Leopolda, Florence. How Sports Nutrition Has Sparked a Global Movement to Promote Italian Food and Wine Culture At the 2026 Milan-Cortina Winter Olympic Games, athlete","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.bto.travel\/en\/programma\/from-sports-to-food-tourism\/","og_locale":"en_US","og_type":"article","og_title":"Milan and Cortina Olympics\u2014From Sports to Food Tourism | BTO 2026 Florence","og_description":"BTO 2026 session at Stazione Leopolda, Florence. How Sports Nutrition Has Sparked a Global Movement to Promote Italian Food and Wine Culture At the 2026 Milan-Cortina Winter Olympic Games, athlete","og_url":"https:\/\/www.bto.travel\/en\/programma\/from-sports-to-food-tourism\/","og_site_name":"BTO 2026 - Be Travel Onlife","article_publisher":"https:\/\/www.facebook.com\/BTO.Official\/","article_modified_time":"2026-10-29T14:06:54+00:00","og_image":[{"width":1200,"height":628,"url":"https:\/\/www.bto.travel\/wp-content\/uploads\/2026\/07\/BTO26-Post_1200x628_1.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_site":"@BTO_travel","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.bto.travel\/en\/programma\/from-sports-to-food-tourism\/","url":"https:\/\/www.bto.travel\/en\/programma\/from-sports-to-food-tourism\/","name":"Milan and Cortina Olympics\u2014From Sports to Food Tourism | BTO 2026 Florence","isPartOf":{"@id":"https:\/\/www.bto.travel\/en\/#website"},"datePublished":"2026-09-25T09:39:05+00:00","dateModified":"2026-10-29T14:06:54+00:00","description":"BTO 2026 session at Stazione Leopolda, Florence. How Sports Nutrition Has Sparked a Global Movement to Promote Italian Food and Wine Culture At the 2026 Milan-Cortina Winter Olympic Games, athlete","breadcrumb":{"@id":"https:\/\/www.bto.travel\/en\/programma\/from-sports-to-food-tourism\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.bto.travel\/en\/programma\/from-sports-to-food-tourism\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.bto.travel\/en\/programma\/from-sports-to-food-tourism\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.bto.travel\/en\/"},{"@type":"ListItem","position":2,"name":"Programma","item":"https:\/\/www.bto.travel\/en\/programma\/"},{"@type":"ListItem","position":3,"name":"Milan and Cortina Olympics\u2014From Sports to Food Tourism"}]},{"@type":"WebSite","@id":"https:\/\/www.bto.travel\/en\/#website","url":"https:\/\/www.bto.travel\/en\/","name":"BTO 2026 - Be Travel Onlife","description":"10-11 November, Florence","publisher":{"@id":"https:\/\/www.bto.travel\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.bto.travel\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.bto.travel\/en\/#organization","name":"BTO 2026 - Be Travel Onlife","url":"https:\/\/www.bto.travel\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.bto.travel\/en\/#\/schema\/logo\/image\/","url":"https:\/\/www.bto.travel\/wp-content\/uploads\/2022\/09\/Logo-Bto-2022.png","contentUrl":"https:\/\/www.bto.travel\/wp-content\/uploads\/2022\/09\/Logo-Bto-2022.png","width":109,"height":41,"caption":"BTO 2026 - Be Travel Onlife"},"image":{"@id":"https:\/\/www.bto.travel\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/BTO.Official\/","https:\/\/x.com\/BTO_travel","https:\/\/www.instagram.com\/bto_betravelonlife\/","https:\/\/www.youtube.com\/c\/BTOOfficialVideo","https:\/\/www.linkedin.com\/company\/bto-be-travel-onlife\/mycompany\/"]}]}},"wpml_current_locale":"en_US","wpml_translations":[{"locale":"it_IT","id":14666,"slug":"dallo-sport-al-food-tourism","post_title":"Olimpiadi Milano e Cortina - dallo sport al food tourism","href":"https:\/\/www.bto.travel\/dallo-sport-al-food-tourism\/"}],"_links":{"self":[{"href":"https:\/\/www.bto.travel\/en\/wp-json\/wp\/v2\/eventi\/18495","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bto.travel\/en\/wp-json\/wp\/v2\/eventi"}],"about":[{"href":"https:\/\/www.bto.travel\/en\/wp-json\/wp\/v2\/types\/eventi"}],"acf:post":[{"embeddable":true,"href":"https:\/\/www.bto.travel\/en\/wp-json\/wp\/v2\/speakers\/18501"},{"embeddable":true,"href":"https:\/\/www.bto.travel\/en\/wp-json\/wp\/v2\/speakers\/18500"},{"embeddable":true,"href":"https:\/\/www.bto.travel\/en\/wp-json\/wp\/v2\/speakers\/18498"},{"embeddable":true,"href":"https:\/\/www.bto.travel\/en\/wp-json\/wp\/v2\/speakers\/18497"}],"wp:attachment":[{"href":"https:\/\/www.bto.travel\/en\/wp-json\/wp\/v2\/media?parent=18495"}],"wp:term":[{"taxonomy":"program_day","embeddable":true,"href":"https:\/\/www.bto.travel\/en\/wp-json\/wp\/v2\/program_day?post=18495"},{"taxonomy":"hall","embeddable":true,"href":"https:\/\/www.bto.travel\/en\/wp-json\/wp\/v2\/hall?post=18495"},{"taxonomy":"orario","embeddable":true,"href":"https:\/\/www.bto.travel\/en\/wp-json\/wp\/v2\/orario?post=18495"},{"taxonomy":"tematiche","embeddable":true,"href":"https:\/\/www.bto.travel\/en\/wp-json\/wp\/v2\/tematiche?post=18495"},{"taxonomy":"tipologie","embeddable":true,"href":"https:\/\/www.bto.travel\/en\/wp-json\/wp\/v2\/tipologie?post=18495"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}