{"id":18504,"date":"2026-10-27T23:26:16","date_gmt":"2026-10-27T21:26:16","guid":{"rendered":"https:\/\/www.bto.travel\/programma\/italian-and-foreign-brands\/"},"modified":"2026-10-29T15:48:34","modified_gmt":"2026-10-29T13:48:34","slug":"italian-and-foreign-brands","status":"publish","type":"eventi","link":"https:\/\/www.bto.travel\/en\/programma\/italian-and-foreign-brands\/","title":{"rendered":"Italian and foreign brands"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Italian and International Brands: How They\u2019re Making Their Mark in Tuscany and What Their Future Plans Are<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Italian and International Brands: How They\u2019re Making Their Mark in Tuscany and What Their Future Plans Are<\/p>\n","protected":false},"featured_media":0,"template":"","program_day":[74],"hall":[56],"orario":[],"tematiche":[],"tipologie":[55],"class_list":["post-18504","eventi","type-eventi","status-publish","hentry","program_day-11-november","hall-hall-2","tipologie-panel-en"],"acf":{"featured_event":false,"lingua_evento":"it","visualizza_testo_interpretariato":false,"bidir_speaker_event":[15773],"panel_curatore":false,"sottotitolo_evento":"","datetime_inizio":"2026-11-11 11:00:00","datetime_fine":"2026-11-11 11:50:00"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Italian and foreign brands | BTO 2026 Florence<\/title>\n<meta name=\"description\" content=\"BTO 2026 session at Stazione Leopolda, Florence. Italian and International Brands: How They\u2019re Making Their Mark in Tuscany and What Their Future Plans Are\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.bto.travel\/en\/programma\/italian-and-foreign-brands\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Italian and foreign brands | BTO 2026 Florence\" \/>\n<meta property=\"og:description\" content=\"BTO 2026 session at Stazione Leopolda, Florence. Italian and International Brands: How They\u2019re Making Their Mark in Tuscany and What Their Future Plans Are\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.bto.travel\/en\/programma\/italian-and-foreign-brands\/\" \/>\n<meta property=\"og:site_name\" content=\"BTO 2026 - Be Travel Onlife\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/BTO.Official\/\" \/>\n<meta property=\"article:modified_time\" content=\"2026-10-29T13:48:34+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.bto.travel\/wp-content\/uploads\/2026\/07\/BTO26-Post_1200x628_1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@BTO_travel\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.bto.travel\\\/en\\\/programma\\\/italian-and-foreign-brands\\\/\",\"url\":\"https:\\\/\\\/www.bto.travel\\\/en\\\/programma\\\/italian-and-foreign-brands\\\/\",\"name\":\"Italian and foreign brands | BTO 2026 Florence\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.bto.travel\\\/en\\\/#website\"},\"datePublished\":\"2026-10-27T21:26:16+00:00\",\"dateModified\":\"2026-10-29T13:48:34+00:00\",\"description\":\"BTO 2026 session at Stazione Leopolda, Florence. Italian and International Brands: How They\u2019re Making Their Mark in Tuscany and What Their Future Plans Are\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.bto.travel\\\/en\\\/programma\\\/italian-and-foreign-brands\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.bto.travel\\\/en\\\/programma\\\/italian-and-foreign-brands\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.bto.travel\\\/en\\\/programma\\\/italian-and-foreign-brands\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.bto.travel\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Programma\",\"item\":\"https:\\\/\\\/www.bto.travel\\\/en\\\/programma\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Italian and foreign brands\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.bto.travel\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/www.bto.travel\\\/en\\\/\",\"name\":\"BTO 2026 - Be Travel Onlife\",\"description\":\"10-11 November, Florence\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.bto.travel\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.bto.travel\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.bto.travel\\\/en\\\/#organization\",\"name\":\"BTO 2026 - Be Travel Onlife\",\"url\":\"https:\\\/\\\/www.bto.travel\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.bto.travel\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.bto.travel\\\/wp-content\\\/uploads\\\/2022\\\/09\\\/Logo-Bto-2022.png\",\"contentUrl\":\"https:\\\/\\\/www.bto.travel\\\/wp-content\\\/uploads\\\/2022\\\/09\\\/Logo-Bto-2022.png\",\"width\":109,\"height\":41,\"caption\":\"BTO 2026 - Be Travel Onlife\"},\"image\":{\"@id\":\"https:\\\/\\\/www.bto.travel\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/BTO.Official\\\/\",\"https:\\\/\\\/x.com\\\/BTO_travel\",\"https:\\\/\\\/www.instagram.com\\\/bto_betravelonlife\\\/\",\"https:\\\/\\\/www.youtube.com\\\/c\\\/BTOOfficialVideo\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/bto-be-travel-onlife\\\/mycompany\\\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Italian and foreign brands | BTO 2026 Florence","description":"BTO 2026 session at Stazione Leopolda, Florence. Italian and International Brands: How They\u2019re Making Their Mark in Tuscany and What Their Future Plans Are","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.bto.travel\/en\/programma\/italian-and-foreign-brands\/","og_locale":"en_US","og_type":"article","og_title":"Italian and foreign brands | BTO 2026 Florence","og_description":"BTO 2026 session at Stazione Leopolda, Florence. Italian and International Brands: How They\u2019re Making Their Mark in Tuscany and What Their Future Plans Are","og_url":"https:\/\/www.bto.travel\/en\/programma\/italian-and-foreign-brands\/","og_site_name":"BTO 2026 - Be Travel Onlife","article_publisher":"https:\/\/www.facebook.com\/BTO.Official\/","article_modified_time":"2026-10-29T13:48:34+00:00","og_image":[{"width":1200,"height":628,"url":"https:\/\/www.bto.travel\/wp-content\/uploads\/2026\/07\/BTO26-Post_1200x628_1.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_site":"@BTO_travel","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.bto.travel\/en\/programma\/italian-and-foreign-brands\/","url":"https:\/\/www.bto.travel\/en\/programma\/italian-and-foreign-brands\/","name":"Italian and foreign brands | BTO 2026 Florence","isPartOf":{"@id":"https:\/\/www.bto.travel\/en\/#website"},"datePublished":"2026-10-27T21:26:16+00:00","dateModified":"2026-10-29T13:48:34+00:00","description":"BTO 2026 session at Stazione Leopolda, Florence. Italian and International Brands: How They\u2019re Making Their Mark in Tuscany and What Their Future Plans Are","breadcrumb":{"@id":"https:\/\/www.bto.travel\/en\/programma\/italian-and-foreign-brands\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.bto.travel\/en\/programma\/italian-and-foreign-brands\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.bto.travel\/en\/programma\/italian-and-foreign-brands\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.bto.travel\/en\/"},{"@type":"ListItem","position":2,"name":"Programma","item":"https:\/\/www.bto.travel\/en\/programma\/"},{"@type":"ListItem","position":3,"name":"Italian and foreign brands"}]},{"@type":"WebSite","@id":"https:\/\/www.bto.travel\/en\/#website","url":"https:\/\/www.bto.travel\/en\/","name":"BTO 2026 - Be Travel Onlife","description":"10-11 November, Florence","publisher":{"@id":"https:\/\/www.bto.travel\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.bto.travel\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.bto.travel\/en\/#organization","name":"BTO 2026 - Be Travel Onlife","url":"https:\/\/www.bto.travel\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.bto.travel\/en\/#\/schema\/logo\/image\/","url":"https:\/\/www.bto.travel\/wp-content\/uploads\/2022\/09\/Logo-Bto-2022.png","contentUrl":"https:\/\/www.bto.travel\/wp-content\/uploads\/2022\/09\/Logo-Bto-2022.png","width":109,"height":41,"caption":"BTO 2026 - Be Travel Onlife"},"image":{"@id":"https:\/\/www.bto.travel\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/BTO.Official\/","https:\/\/x.com\/BTO_travel","https:\/\/www.instagram.com\/bto_betravelonlife\/","https:\/\/www.youtube.com\/c\/BTOOfficialVideo","https:\/\/www.linkedin.com\/company\/bto-be-travel-onlife\/mycompany\/"]}]}},"wpml_current_locale":"en_US","wpml_translations":[{"locale":"it_IT","id":18251,"slug":"brand-italiani-e-stranieri","post_title":"Brand italiani e stranieri","href":"https:\/\/www.bto.travel\/brand-italiani-e-stranieri\/"}],"_links":{"self":[{"href":"https:\/\/www.bto.travel\/en\/wp-json\/wp\/v2\/eventi\/18504","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bto.travel\/en\/wp-json\/wp\/v2\/eventi"}],"about":[{"href":"https:\/\/www.bto.travel\/en\/wp-json\/wp\/v2\/types\/eventi"}],"acf:post":[{"embeddable":true,"href":"https:\/\/www.bto.travel\/en\/wp-json\/wp\/v2\/speakers\/15773"}],"wp:attachment":[{"href":"https:\/\/www.bto.travel\/en\/wp-json\/wp\/v2\/media?parent=18504"}],"wp:term":[{"taxonomy":"program_day","embeddable":true,"href":"https:\/\/www.bto.travel\/en\/wp-json\/wp\/v2\/program_day?post=18504"},{"taxonomy":"hall","embeddable":true,"href":"https:\/\/www.bto.travel\/en\/wp-json\/wp\/v2\/hall?post=18504"},{"taxonomy":"orario","embeddable":true,"href":"https:\/\/www.bto.travel\/en\/wp-json\/wp\/v2\/orario?post=18504"},{"taxonomy":"tematiche","embeddable":true,"href":"https:\/\/www.bto.travel\/en\/wp-json\/wp\/v2\/tematiche?post=18504"},{"taxonomy":"tipologie","embeddable":true,"href":"https:\/\/www.bto.travel\/en\/wp-json\/wp\/v2\/tipologie?post=18504"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}