{"id":18531,"date":"2026-10-07T17:14:45","date_gmt":"2026-10-07T15:14:45","guid":{"rendered":"https:\/\/www.bto.travel\/programma\/from-metamotors-to-ai-agents-who-will-control-the-future-of-travel-search\/"},"modified":"2026-10-29T18:51:49","modified_gmt":"2026-10-29T16:51:49","slug":"from-metamotors-to-ai-agents","status":"publish","type":"eventi","link":"https:\/\/www.bto.travel\/en\/programma\/from-metamotors-to-ai-agents\/","title":{"rendered":"From metamotors to AI agents: Who will control the future of travel search?"},"content":{"rendered":"\n

Travel search is evolving: metasearch engines, platforms, and AI are increasingly bringing discovery, comparison, and booking closer together. <\/p>\n\n

Together with Omio and Zerolook, we\u2019ll explore how the journey from intention to purchase is changing, who is managing the new interface with travelers, and, above all, how tourism operators and brands can engage with these new ecosystems to remain visible, accessible, and bookable.<\/p>\n","protected":false},"excerpt":{"rendered":"

Travel search is evolving: metasearch engines, platforms, and AI are increasingly bringing discovery, comparison, and booking closer together. Together with Omio and Zerolook, we\u2019ll explore how the journey from intention to purchase is changing, who is managing the new interface with travelers, and, above all, how tourism operators and brands can engage with these new … Continued<\/a><\/p>\n","protected":false},"featured_media":0,"template":"","program_day":[73],"hall":[56],"orario":[],"tematiche":[54],"tipologie":[55],"class_list":["post-18531","eventi","type-eventi","status-publish","hentry","program_day-10-november","hall-hall-2","tematiche-digital-strategy-innovation-en","tipologie-panel-en"],"acf":{"featured_event":false,"lingua_evento":"it","visualizza_testo_interpretariato":false,"bidir_speaker_event":[19010,15977,16608],"panel_curatore":false,"sottotitolo_evento":"","datetime_inizio":"2026-11-10 14:00:00","datetime_fine":"2026-11-10 14:50:00"},"yoast_head":"\nFrom metamotors to AI agents: Who will control the future of travel search? | BTO 2026 Florence<\/title>\n<meta name=\"description\" content=\"BTO 2026 session at Stazione Leopolda, Florence. 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