{"id":18540,"date":"2026-10-12T15:59:55","date_gmt":"2026-10-12T13:59:55","guid":{"rendered":"https:\/\/www.bto.travel\/programma\/smart-med-mediterranean-port-cities-tourism-innovation-and-new-destination-strategies\/"},"modified":"2026-10-29T22:47:28","modified_gmt":"2026-10-29T20:47:28","slug":"smart-med","status":"publish","type":"eventi","link":"https:\/\/www.bto.travel\/en\/programma\/smart-med\/","title":{"rendered":"SMART MED. Mediterranean port cities: tourism, innovation, and new destination strategies"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">From mere stopovers to destinations to be experienced and explored, Mediterranean port cities are rethinking their role in tourism, seeking a new balance between attractiveness, economic development, sustainability, and the quality of life for their residents.<\/p>\n\n<p class=\"wp-block-paragraph\">How can we highlight our cultural heritage and maritime identity, innovate our promotional strategies and the management of tourist flows, and create new opportunities for local communities?<\/p>\n\n<p class=\"wp-block-paragraph\">A comparison of Genoa, Malta, Dubrovnik, and Livorno to explore strategies, policies, and best practices in destination management, focusing on innovation, urban regeneration, and new visions for Mediterranean tourism.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>From mere stopovers to destinations to be experienced and explored, Mediterranean port cities are rethinking their role in tourism, seeking a new balance between attractiveness, economic development, sustainability, and the quality of life for their residents. How can we highlight our cultural heritage and maritime identity, innovate our promotional strategies and the management of tourist &hellip; <a href=\"https:\/\/www.bto.travel\/en\/programma\/smart-med\/\">Continued<\/a><\/p>\n","protected":false},"featured_media":0,"template":"","program_day":[73],"hall":[63],"orario":[],"tematiche":[57],"tipologie":[55],"class_list":["post-18540","eventi","type-eventi","status-publish","hentry","program_day-10-november","hall-hall-4","tematiche-destination-en","tipologie-panel-en"],"acf":{"featured_event":false,"lingua_evento":"en_it","visualizza_testo_interpretariato":false,"bidir_speaker_event":[16599,16566,18812,18737],"panel_curatore":false,"sottotitolo_evento":"","datetime_inizio":"2026-11-10 16:00:00","datetime_fine":"2026-11-10 16:50:00"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>SMART MED. 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