{"id":18555,"date":"2026-09-30T16:02:15","date_gmt":"2026-09-30T14:02:15","guid":{"rendered":"https:\/\/www.bto.travel\/programma\/being-discoverable-and-relevant-to-ai-the-challenge-for-landing-pages\/"},"modified":"2026-10-29T18:20:14","modified_gmt":"2026-10-29T16:20:14","slug":"being-discoverable-and-relevant-to-ai","status":"publish","type":"eventi","link":"https:\/\/www.bto.travel\/en\/programma\/being-discoverable-and-relevant-to-ai\/","title":{"rendered":"Being discoverable and relevant to AI &#8211; The challenge for landing pages"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">A discussion event on how tourist destinations (DMOs) are positioning themselves with regard to GEO (Generative Engine Optimization)\u2014that is, the optimization of websites and content to be selected and cited by artificial intelligence systems such as ChatGPT, Gemini, Claude, or Perplexity. The paradigm is shifting: it\u2019s no longer just about \u201cranking first on Google,\u201d but about \u201cbeing included in the AI\u2019s summary.\u201d<\/p>\n\n<p class=\"wp-block-paragraph\">What role will destination websites play: Will they continue to generate traffic and foster direct engagement, or will they primarily become reliable data infrastructure for AI?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A discussion event on how tourist destinations (DMOs) are positioning themselves with regard to GEO (Generative Engine Optimization)\u2014that is, the optimization of websites and content to be selected and cited by artificial intelligence systems such as ChatGPT, Gemini, Claude, or Perplexity. The paradigm is shifting: it\u2019s no longer just about \u201cranking first on Google,\u201d but &hellip; <a href=\"https:\/\/www.bto.travel\/en\/programma\/being-discoverable-and-relevant-to-ai\/\">Continued<\/a><\/p>\n","protected":false},"featured_media":0,"template":"","program_day":[74],"hall":[67],"orario":[],"tematiche":[54],"tipologie":[64],"class_list":["post-18555","eventi","type-eventi","status-publish","hentry","program_day-11-november","hall-hall-3","tematiche-digital-strategy-innovation-en","tipologie-cassetta-degli-attrezzi-en"],"acf":{"featured_event":false,"lingua_evento":"it","visualizza_testo_interpretariato":false,"bidir_speaker_event":[18842,19013,18800],"panel_curatore":false,"sottotitolo_evento":"","datetime_inizio":"2026-11-11 15:00:00","datetime_fine":"2026-11-11 15:50:00"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Being discoverable and relevant to AI - The challenge for landing pages | BTO 2026 Florence<\/title>\n<meta name=\"description\" content=\"BTO 2026 session at Stazione Leopolda, Florence. 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