A destination records 100,000 visitors in a month. That\u2019s an excellent result. But is it enough to decide where to invest, how to manage a major event, or which areas to promote? <\/p>\n\n
The numbers show the extent of tourism. To make a decision, we also need to understand how it moves. <\/p>\n\n
In this speech, we present a National Tourism Observatory that combines the reliability of official statistics with the power of big data from the cellular network. The result is a new perspective on Italian tourism: who chooses a destination, how long they stay, how they explore the area, how many visitors experience it as a day trip, and how behaviors change throughout the year. <\/p>\n\n
In addition, using a real-world example in collaboration with the University of Basilicata, we will demonstrate how this data is transformed into concrete, locally tailored decisions regarding tourism, events, destination promotion, and sustainability. <\/p>\n\n
Less intuition, more evidence for those who must plan and manage tourism <\/p>\n","protected":false},"excerpt":{"rendered":"