In the past, the question was: How do we get visitors to the destination’s website?<\/p>\n\n
Today, it’s like having the destination included in the response from the AI assistant that the visitor uses to plan their trip.<\/p>\n\n
The City of Florence explains how it is developing this presence within a single integrated digital system: a portal that brings together\u2014in a single database\u2014information, events, and services from the 41 municipalities of the Metropolitan City; the \u201cinvisible infrastructure\u201d\u2014that is, the Wi-Fi network\u2014which serves as the foundation for collecting anonymous data on thecity usage and to activate context-aware services; the integration of accessible routes as part of a sustainable destination open to all; and the optimization of content for AI agents and search engines. <\/p>\n\n
The panel discusses with the City of Florence, Firenze Smart, and Kinoa what is needed for algorithms to fully capture the Florence Area: a dialogue among local governments, innovation experts, and tourism professionals to understand how to strengthen the digital presence of Florence and the Florence Area as a destination, where the real challenge is no longer simply being online, but being recognized, understood, and recommended by the algorithms that guide travelers\u2019 choices.<\/p>\n","protected":false},"excerpt":{"rendered":"