{"id":18606,"date":"2026-09-25T12:03:37","date_gmt":"2026-09-25T10:03:37","guid":{"rendered":"https:\/\/www.bto.travel\/programma\/new-reasons-to-travel\/"},"modified":"2026-10-29T17:38:54","modified_gmt":"2026-10-29T15:38:54","slug":"new-reasons-to-travel","status":"publish","type":"eventi","link":"https:\/\/www.bto.travel\/en\/programma\/new-reasons-to-travel\/","title":{"rendered":"New Reasons to Travel"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Why do people travel today, and how are their reasons for traveling changing?<\/p>\n\n<p class=\"wp-block-paragraph\">Drawing on data, trends, and behaviors observed by Expedia and Booking.com, the panel explores the new motivations driving travelers, including emerging interests, identity, opportunities, and increasingly fluid communities.<\/p>\n\n<p class=\"wp-block-paragraph\">A comparison to understand how platforms are interpreting the new travel tribes and what signals destinations and operators can pick up on.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Why do people travel today, and how are their reasons for traveling changing? Drawing on data, trends, and behaviors observed by Expedia and Booking.com, the panel explores the new motivations driving travelers, including emerging interests, identity, opportunities, and increasingly fluid communities. A comparison to understand how platforms are interpreting the new travel tribes and what &hellip; <a href=\"https:\/\/www.bto.travel\/en\/programma\/new-reasons-to-travel\/\">Continued<\/a><\/p>\n","protected":false},"featured_media":0,"template":"","program_day":[73],"hall":[56],"orario":[],"tematiche":[54],"tipologie":[55],"class_list":["post-18606","eventi","type-eventi","status-publish","hentry","program_day-10-november","hall-hall-2","tematiche-digital-strategy-innovation-en","tipologie-panel-en"],"acf":{"featured_event":false,"lingua_evento":"it","visualizza_testo_interpretariato":false,"bidir_speaker_event":[18816,18821,19155],"panel_curatore":false,"sottotitolo_evento":"","datetime_inizio":"2026-11-10 11:00:00","datetime_fine":"2026-11-10 11:50:00"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>New Reasons to Travel | BTO 2026 Florence<\/title>\n<meta name=\"description\" content=\"BTO 2026 session at Stazione Leopolda, Florence. 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