Everyone talks about artificial intelligence in tourism, but few actually use it\u2014and almost no one discusses it based on actual data.<\/p>\n\n
This panel compares three independent sources: the Intesa Sanpaolo Research Center\u2019s report on the application of AI in the sector, a CAWI survey conducted among approximately 1,000 hotel companies, and the tourism section from the ISTAT survey on AI in businesses. <\/p>\n\n
Three different perspectives\u2014macroeconomic, sector-specific, and official statistics\u2014which, when considered together, reveal an uncomfortable truth: there is a clear disconnect between the narrative that \u201ceveryone is adopting AI\u201d and what is actually happening in Italian hospitality establishments. <\/p>\n\n
An offbeat group is emerging: hoteliers who experiment outside the box, others who consciously reject the tech trend, and a majority that faces a gap between intentions and practice. <\/p>\n\n
An unfiltered discussion to understand where Italian hospitality is headed\u2014and who is leading it against the tide.<\/p>\n","protected":false},"excerpt":{"rendered":"