{"id":17361,"date":"2026-09-07T09:25:57","date_gmt":"2026-09-07T07:25:57","guid":{"rendered":"https:\/\/www.bto.travel\/bto-young-speaker\/"},"modified":"2026-10-21T15:11:51","modified_gmt":"2026-10-21T13:11:51","slug":"bto-young-speaker","status":"publish","type":"post","link":"https:\/\/www.bto.travel\/en\/bto-young-speaker\/","title":{"rendered":"BTO Young Speaker"},"content":{"rendered":"
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Since 2022, BTO Young Speaker has been bringing the ideas of people under 35 to the stage at Stazione Leopolda: original visions, concrete proposals, and perspectives that the industry cannot ignore. Now in its fifth edition, it is one of the most anticipated events at BTO. Because there can be no true innovation without listening to the generation that will drive change. <\/p>\n\n

The 2025 Edition \u2013 TESEA, the City to Rediscover<\/strong><\/h3>\n\n

In 2025, the Call presented an imaginative challenge: TESEA, a university town overwhelmed by a tourism boom, seeking a balance between its residents and its visitors. Eight young professionals took the stage at BTO 2025 with proposals that spanned Italy and Europe and are now compiled in \u201cTESEA: The Rediscovered City,\u201d the BTO Young Speaker paper. <\/p>\n\n

CHECK OUT THE PAPER<\/a><\/strong><\/p>\n\n

The 2026 Call | Which tribe are you traveling with?<\/strong><\/h3>\n\n

The average tourist no longer exists. There are tribes: new, fluid, impermanent, held together by values, vibes<\/em>, and affinities rather than by age, nationality, or budget. People choose a destination for its atmosphere, book through an AI assistant, check in on their own without seeing a soul\u2014and yet they\u2019ve never felt such a strong need to belong. Even if only for the duration of a trip. <\/p>\n\n

This is the paradox at the heart of BTO 2026, Offbeat Tribes: the desire to be unique and the need to feel like part of something. For destinations and businesses, the challenge is no longer to be found, but to be chosen. <\/p>\n\n

This year, we\u2019re not asking you to solve a problem, but to show us a world: tell us about a tribe of travelers\u2014whether real, emerging, or still unseen\u2014and imagine how tourism might resonate with them. We\u2019re looking for visions, insights, and perspectives that go beyond the beaten path. <\/p>\n\n

Mark your route<\/strong><\/p>\n\n