{"id":18851,"date":"2026-10-29T12:50:07","date_gmt":"2026-10-29T10:50:07","guid":{"rendered":"https:\/\/www.bto.travel\/behind-the-numbers-the-passions-getting-to-know-the-new-tourism-tribes\/"},"modified":"2026-10-29T23:54:27","modified_gmt":"2026-10-29T21:54:27","slug":"behind-the-numbers-the-passions-getting-to-know-the-new-tourism-tribes","status":"publish","type":"post","link":"https:\/\/www.bto.travel\/en\/behind-the-numbers-the-passions-getting-to-know-the-new-tourism-tribes\/","title":{"rendered":"Behind the Numbers, the Passions: Getting to Know the New Tourism Tribes"},"content":{"rendered":"
\"\"<\/figure>\n
<\/div>\n\n

A journey, a tasting, a festival: often, the journey begins with a passion. But how well do we really know the people who choose our regions?<\/em>We discuss this with<\/em> Alessandra Arcese, Coordinator of the Regional and Business Qualification Division at ISNART<\/em><\/strong>, the National Institute for Tourism and Cultural Research, drawing on data from the Chamber of Commerce System\u2019s Tourism Economy Observatory and the theme of BTO 2026, \u201cOffbeat Tribes.\u201d A discussion on how travelers are changing and what destinations can do to connect with them.<\/em><\/p>\n\n

<\/div>\n\n

Roberta: Alessandra, let’s start with the summer. The numbers are good: can we consider ourselves satisfied?<\/strong><\/h4>\n\n

Alessandra:<\/strong> \u201cThe results are positive,<\/strong> with1.8%<\/strong> growth compared to last year and an international component accounting for 56% of the total<\/strong>. This confirms Italy\u2019s appeal. To understand how long this growth might last, however, we must also look at what\u2019s happening on the ground: which experiences are being chosen, which businesses are involved, and what relationships are being built. Counting visitors is necessary; understanding their motivations and behaviors helps us transform those visitor flows into lasting value.\u201d<\/p>\n\n

Roberta: This year at BTO, we\u2019re talking about Offbeat Tribes. Does your research touch on these communities of travelers?<\/strong><\/h4>\n\n

Alessandra:<\/strong> \u201cYes, because more and more often, a travel decision is driven by a passion: walking, cycling, discovering a wine, or attending an event. Even people who are very different in age or background can find common ground in these shared interests.\u201d<\/p>\n\n

At ISNART, we have been working on this approach since 2023<\/strong>, when we developed the Avatour<\/strong><\/a>model\u2014a portmanteau of \u201cAvatar\u201d<\/em> and \u201cTour.\u201d<\/em> These profiles help us understand the motivations, expectations, and behaviors of different traveler communities. By integrating statistical data, regional information, and location intelligence<\/em> tools, we can better understand what experiences travelers are seeking and how demand is changing. It\u2019s a way to bring the numbers closer to the people.\u201d<\/p>\n\n

Roberta: Let’s take an example. What do the “taste tribes” tell us?<\/strong><\/h4>\n\n

Alessandra:<\/strong> \u201cFood and wine have a remarkable ability to connect different experiences. Our food and wine communities spend an average of more than 115 euros per day<\/strong>. And the 2026 ISNART Report on spa tourism and the wellness market shows that local food and wine is the second most important factor in destination choice, even for spa tourists<\/strong>.\u201d<\/p>\n\n

“This tells us that passions are intertwined. Those seeking wellness may want to get to know local producers; those visiting a winery may be interested in a nature tour or a cultural experience. For destinations, this is an invitation to design offerings that bring these possibilities together, making them easy to discover and enjoy.”<\/p>\n\n

Roberta: In the meantime, the way we plan trips is changing, too. How big a role does artificial intelligence play?<\/strong><\/h4>\n\n

Alessandra:<\/strong> \u201cAlready, one in four travelers uses artificial intelligence tools<\/strong> to search for<\/strong> information, compare destinations, and plan their vacations. This change also affects the way a region markets itself.\u201d<\/p>\n\n

“People are asking questions that are increasingly tied to their own desires: they\u2019re looking for an experience that fits their interests, the time they have available, and the people they\u2019re traveling with. It\u2019s therefore essential to provide clear, up-to-date, and consistent information. And, even before that, to have a thorough understanding of what you\u2019re offering and who might be interested in it.”<\/p>\n\n

Roberta: Let’s bring all of this to the local area: where should a destination start?<\/strong><\/h4>\n\n

Alessandra:<\/strong> \u201cBy listening to what people want and through dialogue among the operators. A winery, a museum, and a bike trail may appeal to the same people, but their geographical proximity alone isn\u2019t enough to create an experience. You need connections, services, information, and an offering that visitors can actually choose and purchase.\u201d<\/p>\n\n

This is also the purpose of our participation in BTO, for which we have been a scientific partner since this year<\/strong>: to compare analyses and experiences to help regions and businesses interpret these changes. In the panel discussion \u201cWine Experience 4.0: When Wine, Culture, and the Outdoors Become a Destination,\u201d<\/em> we\u2019ll bring this perspective to the table: building on people\u2019s passions to create experiences and relationships that stand the test of time. Because the future of tourism will belong to those who understand travelers best.\u201d<\/p>\n\n

<\/div>\n\n

The interview was conducted by<\/em> Roberta Milano<\/em><\/strong>, head of the<\/em> Food & Wine Tourism<\/em><\/a> Food & Wine Tourism at BTO 2026.<\/em>The event with<\/em> Alessandra Arcese<\/em><\/strong> will take place at the<\/em> Stazione Leopolda in Florence on November 10 at 3:00 p.m.<\/em><\/strong> in Hall #4, during the panel discussion<\/em> Wine Experience 4.0: When Wine, Culture, and the Outdoors Become a Destination<\/em><\/strong><\/a>.<\/em>Choose<\/em> here<\/em><\/a> the BTO 2026 ticket that best suits your needs.<\/em>We look forward to seeing you in Florence for<\/em> BTO \u2013 Be Travel Onlife<\/em><\/strong>.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

A journey often begins with a passion. But how well do we really know the people who choose to visit our regions? We discuss this with Alessandra Arcese.<\/p>\n","protected":false},"author":4,"featured_media":18461,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[450],"tags":[491,456,543,525,635,638,641,632],"class_list":["post-18851","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bto2026","tag-artificial-intelligence","tag-bto-2026","tag-destination-management","tag-dmo","tag-isnart","tag-offbeattribes","tag-tourismdata","tag-wine-tourism"],"acf":[],"yoast_head":"\nBehind the Numbers, the Passions: Getting to Know the New Tourism Tribes | BTO 2026 - Be Travel Onlife<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.bto.travel\/en\/behind-the-numbers-the-passions-getting-to-know-the-new-tourism-tribes\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Behind the Numbers, the Passions: Getting to Know the New Tourism Tribes | BTO 2026 - Be Travel Onlife\" \/>\n<meta property=\"og:description\" content=\"A journey often begins with a passion. But how well do we really know the people who choose to visit our regions? We discuss this with Alessandra Arcese.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.bto.travel\/en\/behind-the-numbers-the-passions-getting-to-know-the-new-tourism-tribes\/\" \/>\n<meta property=\"og:site_name\" content=\"BTO 2026 - Be Travel Onlife\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/BTO.Official\/\" \/>\n<meta property=\"article:published_time\" content=\"2026-10-29T10:50:07+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-10-29T21:54:27+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.bto.travel\/wp-content\/uploads\/2026\/10\/BTO26-intervista-Alessandra-Arcese.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"buytourismonline\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@BTO_travel\" \/>\n<meta name=\"twitter:site\" content=\"@BTO_travel\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"buytourismonline\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.bto.travel\\\/en\\\/behind-the-numbers-the-passions-getting-to-know-the-new-tourism-tribes\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.bto.travel\\\/en\\\/behind-the-numbers-the-passions-getting-to-know-the-new-tourism-tribes\\\/\"},\"author\":{\"name\":\"buytourismonline\",\"@id\":\"https:\\\/\\\/www.bto.travel\\\/en\\\/#\\\/schema\\\/person\\\/db175446e38c50b053c7eac669bfc2dd\"},\"headline\":\"Behind the Numbers, the Passions: Getting to Know the New Tourism Tribes\",\"datePublished\":\"2026-10-29T10:50:07+00:00\",\"dateModified\":\"2026-10-29T21:54:27+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.bto.travel\\\/en\\\/behind-the-numbers-the-passions-getting-to-know-the-new-tourism-tribes\\\/\"},\"wordCount\":801,\"publisher\":{\"@id\":\"https:\\\/\\\/www.bto.travel\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.bto.travel\\\/en\\\/behind-the-numbers-the-passions-getting-to-know-the-new-tourism-tribes\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.bto.travel\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/BTO26-intervista-Alessandra-Arcese.png\",\"keywords\":[\"Artificial Intelligence\",\"BTO 2026\",\"Destination Management\",\"DMO\",\"ISNART\",\"OffbeatTribes\",\"TourismData\",\"Wine Tourism\"],\"articleSection\":[\"BTO2026\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.bto.travel\\\/en\\\/behind-the-numbers-the-passions-getting-to-know-the-new-tourism-tribes\\\/\",\"url\":\"https:\\\/\\\/www.bto.travel\\\/en\\\/behind-the-numbers-the-passions-getting-to-know-the-new-tourism-tribes\\\/\",\"name\":\"Behind the Numbers, the Passions: Getting to Know the New Tourism Tribes | BTO 2026 - Be Travel Onlife\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.bto.travel\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.bto.travel\\\/en\\\/behind-the-numbers-the-passions-getting-to-know-the-new-tourism-tribes\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.bto.travel\\\/en\\\/behind-the-numbers-the-passions-getting-to-know-the-new-tourism-tribes\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.bto.travel\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/BTO26-intervista-Alessandra-Arcese.png\",\"datePublished\":\"2026-10-29T10:50:07+00:00\",\"dateModified\":\"2026-10-29T21:54:27+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.bto.travel\\\/en\\\/behind-the-numbers-the-passions-getting-to-know-the-new-tourism-tribes\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.bto.travel\\\/en\\\/behind-the-numbers-the-passions-getting-to-know-the-new-tourism-tribes\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.bto.travel\\\/en\\\/behind-the-numbers-the-passions-getting-to-know-the-new-tourism-tribes\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.bto.travel\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/BTO26-intervista-Alessandra-Arcese.png\",\"contentUrl\":\"https:\\\/\\\/www.bto.travel\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/BTO26-intervista-Alessandra-Arcese.png\",\"width\":1200,\"height\":628},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.bto.travel\\\/en\\\/behind-the-numbers-the-passions-getting-to-know-the-new-tourism-tribes\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.bto.travel\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Behind the Numbers, the Passions: Getting to Know the New Tourism Tribes\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.bto.travel\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/www.bto.travel\\\/en\\\/\",\"name\":\"BTO 2026 - Be Travel Onlife\",\"description\":\"10-11 November, Florence\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.bto.travel\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.bto.travel\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.bto.travel\\\/en\\\/#organization\",\"name\":\"BTO 2026 - Be Travel Onlife\",\"url\":\"https:\\\/\\\/www.bto.travel\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.bto.travel\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.bto.travel\\\/wp-content\\\/uploads\\\/2022\\\/09\\\/Logo-Bto-2022.png\",\"contentUrl\":\"https:\\\/\\\/www.bto.travel\\\/wp-content\\\/uploads\\\/2022\\\/09\\\/Logo-Bto-2022.png\",\"width\":109,\"height\":41,\"caption\":\"BTO 2026 - Be Travel Onlife\"},\"image\":{\"@id\":\"https:\\\/\\\/www.bto.travel\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/BTO.Official\\\/\",\"https:\\\/\\\/x.com\\\/BTO_travel\",\"https:\\\/\\\/www.instagram.com\\\/bto_betravelonlife\\\/\",\"https:\\\/\\\/www.youtube.com\\\/c\\\/BTOOfficialVideo\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/bto-be-travel-onlife\\\/mycompany\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.bto.travel\\\/en\\\/#\\\/schema\\\/person\\\/db175446e38c50b053c7eac669bfc2dd\",\"name\":\"buytourismonline\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/6caea5f8113175a2b141865688823e1d3fc243e701d5771d4a05d0c64784acda?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/6caea5f8113175a2b141865688823e1d3fc243e701d5771d4a05d0c64784acda?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/6caea5f8113175a2b141865688823e1d3fc243e701d5771d4a05d0c64784acda?s=96&d=mm&r=g\",\"caption\":\"buytourismonline\"},\"url\":\"https:\\\/\\\/www.bto.travel\\\/en\\\/author\\\/buytourismonline\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Behind the Numbers, the Passions: Getting to Know the New Tourism Tribes | BTO 2026 - Be Travel Onlife","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.bto.travel\/en\/behind-the-numbers-the-passions-getting-to-know-the-new-tourism-tribes\/","og_locale":"en_US","og_type":"article","og_title":"Behind the Numbers, the Passions: Getting to Know the New Tourism Tribes | BTO 2026 - Be Travel Onlife","og_description":"A journey often begins with a passion. But how well do we really know the people who choose to visit our regions? We discuss this with Alessandra Arcese.","og_url":"https:\/\/www.bto.travel\/en\/behind-the-numbers-the-passions-getting-to-know-the-new-tourism-tribes\/","og_site_name":"BTO 2026 - Be Travel Onlife","article_publisher":"https:\/\/www.facebook.com\/BTO.Official\/","article_published_time":"2026-10-29T10:50:07+00:00","article_modified_time":"2026-10-29T21:54:27+00:00","og_image":[{"width":1200,"height":628,"url":"https:\/\/www.bto.travel\/wp-content\/uploads\/2026\/10\/BTO26-intervista-Alessandra-Arcese.png","type":"image\/png"}],"author":"buytourismonline","twitter_card":"summary_large_image","twitter_creator":"@BTO_travel","twitter_site":"@BTO_travel","twitter_misc":{"Written by":"buytourismonline","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.bto.travel\/en\/behind-the-numbers-the-passions-getting-to-know-the-new-tourism-tribes\/#article","isPartOf":{"@id":"https:\/\/www.bto.travel\/en\/behind-the-numbers-the-passions-getting-to-know-the-new-tourism-tribes\/"},"author":{"name":"buytourismonline","@id":"https:\/\/www.bto.travel\/en\/#\/schema\/person\/db175446e38c50b053c7eac669bfc2dd"},"headline":"Behind the Numbers, the Passions: Getting to Know the New Tourism Tribes","datePublished":"2026-10-29T10:50:07+00:00","dateModified":"2026-10-29T21:54:27+00:00","mainEntityOfPage":{"@id":"https:\/\/www.bto.travel\/en\/behind-the-numbers-the-passions-getting-to-know-the-new-tourism-tribes\/"},"wordCount":801,"publisher":{"@id":"https:\/\/www.bto.travel\/en\/#organization"},"image":{"@id":"https:\/\/www.bto.travel\/en\/behind-the-numbers-the-passions-getting-to-know-the-new-tourism-tribes\/#primaryimage"},"thumbnailUrl":"https:\/\/www.bto.travel\/wp-content\/uploads\/2026\/10\/BTO26-intervista-Alessandra-Arcese.png","keywords":["Artificial Intelligence","BTO 2026","Destination Management","DMO","ISNART","OffbeatTribes","TourismData","Wine Tourism"],"articleSection":["BTO2026"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.bto.travel\/en\/behind-the-numbers-the-passions-getting-to-know-the-new-tourism-tribes\/","url":"https:\/\/www.bto.travel\/en\/behind-the-numbers-the-passions-getting-to-know-the-new-tourism-tribes\/","name":"Behind the Numbers, the Passions: Getting to Know the New Tourism Tribes | BTO 2026 - Be Travel Onlife","isPartOf":{"@id":"https:\/\/www.bto.travel\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.bto.travel\/en\/behind-the-numbers-the-passions-getting-to-know-the-new-tourism-tribes\/#primaryimage"},"image":{"@id":"https:\/\/www.bto.travel\/en\/behind-the-numbers-the-passions-getting-to-know-the-new-tourism-tribes\/#primaryimage"},"thumbnailUrl":"https:\/\/www.bto.travel\/wp-content\/uploads\/2026\/10\/BTO26-intervista-Alessandra-Arcese.png","datePublished":"2026-10-29T10:50:07+00:00","dateModified":"2026-10-29T21:54:27+00:00","breadcrumb":{"@id":"https:\/\/www.bto.travel\/en\/behind-the-numbers-the-passions-getting-to-know-the-new-tourism-tribes\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.bto.travel\/en\/behind-the-numbers-the-passions-getting-to-know-the-new-tourism-tribes\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.bto.travel\/en\/behind-the-numbers-the-passions-getting-to-know-the-new-tourism-tribes\/#primaryimage","url":"https:\/\/www.bto.travel\/wp-content\/uploads\/2026\/10\/BTO26-intervista-Alessandra-Arcese.png","contentUrl":"https:\/\/www.bto.travel\/wp-content\/uploads\/2026\/10\/BTO26-intervista-Alessandra-Arcese.png","width":1200,"height":628},{"@type":"BreadcrumbList","@id":"https:\/\/www.bto.travel\/en\/behind-the-numbers-the-passions-getting-to-know-the-new-tourism-tribes\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.bto.travel\/en\/"},{"@type":"ListItem","position":2,"name":"Behind the Numbers, the Passions: Getting to Know the New Tourism Tribes"}]},{"@type":"WebSite","@id":"https:\/\/www.bto.travel\/en\/#website","url":"https:\/\/www.bto.travel\/en\/","name":"BTO 2026 - Be Travel Onlife","description":"10-11 November, Florence","publisher":{"@id":"https:\/\/www.bto.travel\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.bto.travel\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.bto.travel\/en\/#organization","name":"BTO 2026 - Be Travel Onlife","url":"https:\/\/www.bto.travel\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.bto.travel\/en\/#\/schema\/logo\/image\/","url":"https:\/\/www.bto.travel\/wp-content\/uploads\/2022\/09\/Logo-Bto-2022.png","contentUrl":"https:\/\/www.bto.travel\/wp-content\/uploads\/2022\/09\/Logo-Bto-2022.png","width":109,"height":41,"caption":"BTO 2026 - Be Travel Onlife"},"image":{"@id":"https:\/\/www.bto.travel\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/BTO.Official\/","https:\/\/x.com\/BTO_travel","https:\/\/www.instagram.com\/bto_betravelonlife\/","https:\/\/www.youtube.com\/c\/BTOOfficialVideo","https:\/\/www.linkedin.com\/company\/bto-be-travel-onlife\/mycompany\/"]},{"@type":"Person","@id":"https:\/\/www.bto.travel\/en\/#\/schema\/person\/db175446e38c50b053c7eac669bfc2dd","name":"buytourismonline","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/6caea5f8113175a2b141865688823e1d3fc243e701d5771d4a05d0c64784acda?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/6caea5f8113175a2b141865688823e1d3fc243e701d5771d4a05d0c64784acda?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/6caea5f8113175a2b141865688823e1d3fc243e701d5771d4a05d0c64784acda?s=96&d=mm&r=g","caption":"buytourismonline"},"url":"https:\/\/www.bto.travel\/en\/author\/buytourismonline\/"}]}},"wpml_current_locale":"en_US","wpml_translations":[{"locale":"it_IT","id":18456,"slug":"intervista-alessandra-arcese","post_title":"Dietro i numeri, le passioni: conoscere le nuove trib\u00f9 del turismo","href":"https:\/\/www.bto.travel\/intervista-alessandra-arcese\/"}],"_links":{"self":[{"href":"https:\/\/www.bto.travel\/en\/wp-json\/wp\/v2\/posts\/18851","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bto.travel\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bto.travel\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bto.travel\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bto.travel\/en\/wp-json\/wp\/v2\/comments?post=18851"}],"version-history":[{"count":1,"href":"https:\/\/www.bto.travel\/en\/wp-json\/wp\/v2\/posts\/18851\/revisions"}],"predecessor-version":[{"id":18854,"href":"https:\/\/www.bto.travel\/en\/wp-json\/wp\/v2\/posts\/18851\/revisions\/18854"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bto.travel\/en\/wp-json\/wp\/v2\/media\/18461"}],"wp:attachment":[{"href":"https:\/\/www.bto.travel\/en\/wp-json\/wp\/v2\/media?parent=18851"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bto.travel\/en\/wp-json\/wp\/v2\/categories?post=18851"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bto.travel\/en\/wp-json\/wp\/v2\/tags?post=18851"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}