{"id":19151,"date":"2026-10-24T12:05:34","date_gmt":"2026-10-24T10:05:34","guid":{"rendered":"https:\/\/www.bto.travel\/humans-train-ai-2026-artificial-intelligence-is-learned-through-practice\/"},"modified":"2026-10-29T17:01:35","modified_gmt":"2026-10-29T15:01:35","slug":"humans-train-ai-2026-artificial-intelligence-is-learned-through-practice","status":"publish","type":"post","link":"https:\/\/www.bto.travel\/en\/humans-train-ai-2026-artificial-intelligence-is-learned-through-practice\/","title":{"rendered":"Humans Train AI 2026: Artificial Intelligence Is Learned Through Practice"},"content":{"rendered":"
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Where: <\/strong>Exhibition Area \u2013 central section near the bar
When: <\/strong>November 10\u201311 , 2026 | Stazione Leopolda, Florence
Format: <\/strong>One-on-one training , hands-on demonstrations, and direct interaction with experts
Who it\u2019s for:<\/strong> All skill levels, from beginners to the most experienced professionals<\/p>\n\n\n\n

From creating AI assistants to vibe coding, from content production to intelligent agents: \u201cHumans Train AI\u201d returns to BTO 2026\u2014a dedicated space for hands-on training on artificial intelligence tools for tourism, hospitality, and marketing.<\/p>\n\n\n\n

Here, the experts step down from the stage and interact directly with participants to show how the tools work, try them out together, and answer specific questions. No lectures: just demonstrations, practical examples, hands-on training, and discussions\u2014all in an informal setting that\u2019s accessible to everyone, regardless of their level of familiarity with AI.<\/p>\n\n\n\n

Twelve sessions over two days to <\/strong>discover how to use artificial intelligence in your daily work: from virtual assistants for hotels to dashboards that integrate data, from vibe coding to image and video creation, from visibility on Google and in Large Language Models to automated workflows and AI agents.<\/p>\n\n\n\n

View the Gallery<\/a><\/p>\n\n\n\n

An opportunity to explore new tools or gain a deeper understanding of those you already know, by exchanging ideas with professionals who use them in practice.<\/p>\n\n\n\n

In line with \u201cOffbeat Tribes,\u201d the theme of BTO 2026, \u201cHumans Train AI\u201d invites us to explore new ways of working, creating, and collaborating with artificial intelligence.<\/p>\n\n\n\n

The goal? To come away with some new skills, ideas to put into practice right away, and a greater understanding of what AI can do\u2014without losing sight of the value of people.<\/p>\n\n\n\n

The Humans Train AI 2026 Program<\/strong><\/h2>\n\n\n\n
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DAY 1 \u2014 Tuesday, November 10<\/a><\/strong><\/h3>\n\n\n\n

10:00 \u2013 11:00 | AI for the Hotel Industry: From Smart Assistants to the Revenue Phone\u2014Covering Analytics, Training, and Automation<\/strong>
With Varner Ferrato<\/strong>, Director of Hotel Miramonti Torino<\/p>\n\n\n\n

11:00 a.m. \u2013 12:00 p.m. | ChatGPT: Crafting the Right Prompts to Tell Stories and Highlight Tourism and Food-and-Wine Experiences
<\/strong>With Giorgia Deiuri<\/strong>, Destination Manager & Social Media Expert, A|G Innovazione Italia<\/p>\n\n\n\n

12:00 PM \u2013 1:00 PM | Vibe Coding Lab for the Hospitality Industry: Build Your Own Digital Tool with AI<\/strong>
With Nicola Zoppi<\/strong>, BTO Hospitality Coordinator<\/p>\n\n\n\n

2:00 PM \u2013 3:00 PM | Use AI to build a dashboard for your hotel by integrating data from multiple sources
<\/strong>With Cristian Brocculi<\/strong>, Sales Manager at Aqua Hotel Rimini<\/p>\n\n\n\n

3:00 p.m. \u2013 4:00 p.m. | AI Video Strategy with Runway for Hotels, Destinations, Wine, and Food<\/strong>
With Giuliano Ambrosio<\/strong>, Head of Innovation at Orange Media Group and Co-founder of ThinkinHat<\/p>\n\n\n\n

4:00 PM \u2013 5:00 PM | Google Maps, AI Overviews, and Gemini for Local Businesses (Hotels, Wine and Hospitality, and Attractions): Tools and Practical Tips
<\/strong>With Luca Bove<\/strong>, Digital & Search Marketing Strategist<\/p>\n\n\n\n

<\/div>\n\n\n\n

DAY 2 \u2014 Wednesday, November 11<\/a><\/strong><\/h3>\n\n\n\n

10:00 a.m. \u2013 11:00 a.m. | From Prompt to Image: AI Tools and Visual Storytelling to Bring Places to Life
<\/strong>With Giovanni Frenda<\/strong>, Communications Consultant and Professional Photographer<\/p>\n\n\n\n

11:00 a.m. \u2013 12:00 p.m. | AI and Digital Creativity: New Images, New Opportunities, and New Rules of the Game
<\/strong>With Andrea Casadei<\/strong>, AlmavivA Tourism Practice Manager \u2013 SME Culture, Tourism, and Sports<\/p>\n\n\n\n

12:00 PM \u2013 1:00 PM | AI and Digital Creativity: New Images, New Opportunities, and New Rules of the Game
<\/strong>With Valentina Lepore<\/strong>, Senior SEO Consultant and Search Marketing Strategist<\/p>\n\n\n\n

2:00 PM \u2013 3:00 PM | From Idea to Project with ChatGPT\/Work, Gemini, Claude, and Manus: Creativity, Strategy, and AI Workflow<\/strong>
With Zac D. Inzerillo<\/strong>, Social Media Manager, HappyMinds<\/p>\n\n\n\n

3:00 p.m. \u2013 4:00 p.m. | Digital workers in hotels: What to Delegate to AI and What to Leave to People
<\/strong>With Simone Puorto<\/strong>, Founder, Travel Singularity<\/p>\n\n\n\n

4:00 PM \u2013 5:00 PM | AI-Driven Hospitality Management: Connecting Agents, Data, and Tools to Manage Day-to-Day Operations
<\/strong>With Stefano Greco<\/strong>, CTO of Habyto<\/p>\n\n\n\n

<\/div>\n\n\n\n
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From Theory to Practice: AI Tailored for Professionals<\/strong><\/h2>\n\n\n\n

Humans Train AI is designed for hoteliers, tour operators, destination managers, and marketing and communications professionals, as well as anyone who wants to learn about artificial intelligence by starting with real-world needs.<\/p>\n\n\n\n

An opportunity to exchange ideas with those who are already using these technologies, discover new solutions, and gain insights that can be immediately applied to your business.<\/p>\n\n\n\n

Because the future of artificial intelligence is not built solely on increasingly powerful algorithms, but on people capable of using them creatively, thoughtfully, and effectively.<\/strong><\/p>\n\n\n\n

We look forward to seeing you at Humans Train AI (exhibition hall\u2014central area near the bar) on November 10 and 11, 2026, at the Stazione Leopolda in Florence.<\/strong><\/p>\n\n\n\n

Check out the full BTO 2026 program<\/strong><\/a><\/p>\n\n\n\n

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From the creation of AI assistants to vibe coding, from new tools for tourism marketing to intelligent agents: \u201cHumans Train AI\u201d returns to BTO 2026.<\/p>\n","protected":false},"author":4,"featured_media":17601,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[450],"tags":[491,456,494,686],"class_list":["post-19151","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bto2026","tag-artificial-intelligence","tag-bto-2026","tag-digital-strategy","tag-digital-training"],"acf":[],"yoast_head":"\nHumans Train AI 2026: Artificial Intelligence Is Learned Through Practice | BTO 2026 - Be Travel Onlife<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.bto.travel\/en\/humans-train-ai-2026-artificial-intelligence-is-learned-through-practice\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Humans Train AI 2026: Artificial Intelligence Is Learned Through Practice | BTO 2026 - 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