Oh, you work with data \u2014 so you must like numbers. As an analyst, I hear that a lot. But to me, data is much more than numbers.<\/p>\n
It\u2019s about understanding people and their behaviour, so we can create better products and experiences that truly resonate.<\/p>\n
In tourism, my focus is on understanding travellers \u2014 uncovering what makes a journey memorable and using those insights to shape destinations that put the traveller first.<\/p>\n
At VisitDenmark\u2019s data platform, VisitData, my goal is to make data something everyone can use \u2014 not just something for analysts. I want destinations across Denmark to feel confident using insights to guide their choices, whether it\u2019s planning for the season ahead, developing new experiences, or reaching the right travellers. Because when we understand the data behind people\u2019s journeys, we can create better ones.<\/p>\n
Before joining the world of tourism, I worked in telecommunications and FMCG \u2014 industries where data has long been a key driver of growth. Bringing that experience into tourism is both exciting and full of opportunities, as the sector continues to evolve and embrace the power of insights.<\/p>\n","protected":false},"author":4,"featured_media":10464,"template":"","class_list":["post-10461","speakers","type-speakers","status-publish","has-post-thumbnail","hentry"],"acf":{"azienda":"VisitDenmark","email":"annris@visitdenmark.com","ruolo":"Business Analyst Consultant","bidir_speaker_event":"","social_linkedin":"https:\/\/www.linkedin.com\/in\/anna-risager-7b0a81130\/","ordinamento":"Risager","modalita_partecipazione":"In presenza"},"yoast_head":"\n