{"id":14810,"date":"2026-09-29T17:07:38","date_gmt":"2026-09-29T15:07:38","guid":{"rendered":"https:\/\/www.bto.travel\/?post_type=speakers&#038;p=14810"},"modified":"2026-09-29T17:07:46","modified_gmt":"2026-09-29T15:07:46","slug":"rikke-holm-petersen","status":"publish","type":"speakers","link":"https:\/\/www.bto.travel\/en\/speaker\/rikke-holm-petersen\/","title":{"rendered":"Rikke Holm Petersen"},"content":{"rendered":"<p>Rikke Holm Petersen is Director of Marketing, Communication &amp; Behavior at Wonderful Copenhagen, the official tourism organization of Copenhagen.<\/p>\n<p>She is a visionary, creative, and results-oriented leader with more than 15 years of experience across communication, marketing &amp; branding, digital transformation, and behavior change.<\/p>\n<p>Her track record includes, among other achievements, the launch of CopenPay \u2013 a pioneering tourism initiative that became the biggest global high-season tourism story in 2024. CopenPay has received multiple international awards and has been recognized as one of the world\u2019s most innovative tourism concepts by Fast Company, Cond\u00e9 Nast, and TIME Magazine.<\/p>\n<p>Building on the success of CopenPay, she has also launched DestinationPay \u2013 a global tourism model that enables destinations worldwide to design and implement their own incentive-based, behavior-changing tourism initiatives.<\/p>\n<p>Additionally, she has led the launch and development of Denmark\u2019s largest energy company \u00d8rsted\u2019s brand, as well as the establishment and digitalization of Denmark\u2019s largest public authority.<\/p>\n","protected":false},"author":4,"featured_media":14813,"template":"","class_list":["post-14810","speakers","type-speakers","status-publish","has-post-thumbnail","hentry"],"acf":{"azienda":"Wonderful Copenhagen","email":"rhp@woco.dk","ruolo":"Director of Marketing, Communication &amp; Behavior","bidir_speaker_event":"","social_linkedin":"https:\/\/www.linkedin.com\/in\/rikkeholmpetersen","ordinamento":"Holm","modalita_partecipazione":"In presenza"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Rikke Holm Petersen - BTO2026 | Be Travel Onlife<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.bto.travel\/en\/speaker\/rikke-holm-petersen\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Rikke Holm Petersen - BTO2026 | Be Travel Onlife\" \/>\n<meta property=\"og:description\" content=\"Rikke Holm Petersen is Director of Marketing, Communication &amp; Behavior at Wonderful Copenhagen, the official tourism organization of Copenhagen. 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