{"id":15315,"date":"2026-10-05T15:47:51","date_gmt":"2026-10-05T13:47:51","guid":{"rendered":"https:\/\/www.bto.travel\/?post_type=speakers&#038;p=15315"},"modified":"2026-10-05T15:47:54","modified_gmt":"2026-10-05T13:47:54","slug":"mari-heininen","status":"publish","type":"speakers","link":"https:\/\/www.bto.travel\/en\/speaker\/mari-heininen\/","title":{"rendered":"Mari Heininen"},"content":{"rendered":"<p>Mari Heininen is a tourism development expert at the City of Helsinki, specializing in stakeholder collaboration, data-driven destination development, and digital visibility. She coordinates the Helsingin tekij\u00e4t network, bringing together businesses and organizations to strengthen Helsinki&#8217;s tourism ecosystem through shared knowledge and collective action.<\/p>\n<p>Mari has experience in helping tourism companies improve their digital presence through coaching, data analysis, and practical development programs. 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