{"id":17547,"date":"2026-10-15T14:22:59","date_gmt":"2026-10-15T12:22:59","guid":{"rendered":"https:\/\/www.bto.travel\/speaker\/simone-puorto\/"},"modified":"2026-10-22T09:01:55","modified_gmt":"2026-10-22T07:01:55","slug":"simone-puorto","status":"publish","type":"speakers","link":"https:\/\/www.bto.travel\/en\/speaker\/simone-puorto\/","title":{"rendered":"Simone Puorto"},"content":{"rendered":"<p>Simone Puorto is a technophilosopher, strategic consultant, keynote speaker, and author of six books on technology, artificial intelligence, hospitality, and cultural tourism.<\/p>\n<p>With over 25 years of international experience, he is the Head of Emerging Trends &#038; Strategic Innovation at Hospitality Net and an advisor to more than a dozen technology companies, including RobosizeME and dAIrect.<\/p>\n<p>He is the founder of Travel Singularity and Elegia, consulting firms specializing in digital transformation and the future of hospitality.<\/p>\n<p>A pioneer in immersive events, he organized one of the first hospitality conferences held entirely in the metaverse. He teaches in MBA and executive programs at institutions such as EHL and Les Roches and has published over 300 articles and academic papers.<\/p>\n<p>Among the concepts he has developed are \u201cHumans-as-Luxury,\u201d \u201cPost-Human Hospitality,\u201d \u201cReverse Uncanny Valley,\u201d and \u201cLacanian Hospitality.\u201d<\/p>\n<p>His latest book, *A Cactus in a Dead Land* (2026), explores music tourism and the cultural legacy of Ian Curtis and Joy Division.<\/p>\n<p>In 2026, he was named one of the Top 100 Digital Thought Leaders in the hospitality industry by the International Hospitality Institute.<\/p>\n","protected":false},"author":4,"featured_media":16646,"template":"","class_list":["post-17547","speakers","type-speakers","status-publish","has-post-thumbnail","hentry"],"acf":{"azienda":"Elegy","email":"info@simonepuorto.com","ruolo":"Founder","bidir_speaker_event":[14735,17541],"social_linkedin":"","ordinamento":"Porto","modalita_partecipazione":"In presenza"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Simone Puorto - BTO2026 | Be Travel Onlife<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.bto.travel\/en\/speaker\/simone-puorto\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Simone Puorto - BTO2026 | Be Travel Onlife\" \/>\n<meta property=\"og:description\" content=\"Simone Puorto is a technophilosopher, strategic consultant, keynote speaker, and author of six books on technology, artificial intelligence, hospitality, and cultural tourism. 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