{"id":18743,"date":"2026-10-21T15:01:08","date_gmt":"2026-10-21T13:01:08","guid":{"rendered":"https:\/\/www.bto.travel\/speaker\/paolo-setta\/"},"modified":"2026-10-29T16:39:45","modified_gmt":"2026-10-29T14:39:45","slug":"paolo-setta","status":"publish","type":"speakers","link":"https:\/\/www.bto.travel\/en\/speaker\/paolo-setta\/","title":{"rendered":"Paolo Setta"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Paolo Setta, a professional in the field of active and experiential tourism from Abruzzo, with a background as an actor in the entertainment industry.  <\/p>\n\n<p class=\"wp-block-paragraph\">He is the director of the Tourism, Communications, and Marketing division of the Il Bosso Group, a company dedicated to promoting the natural and cultural heritage of Abruzzo. He is the creator and organizer of \u201cAbruzzo Attrattivo,\u201d the first and only event entirely dedicated to active, digital, and experiential tourism in Abruzzo.<\/p>\n\n<p class=\"wp-block-paragraph\">It designs, coordinates, and revitalizes small regions\u2014including their towns and communities\u2014with the goal of transforming them into distinctive and meaningful tourist destinations. It has always favored storytelling over commercial promotion when it comes to tourist destinations and products.  <\/p>\n\n<p class=\"wp-block-paragraph\">He believes in cooperation and works in Abruzzo alongside many professionals and tourism operators to break down rivalries and foster competitiveness and solidarity.  <\/p>\n\n<p class=\"wp-block-paragraph\">Over the course of his more than 25-year career in tourism, he has designed and created over 100 tourist experiences\u2014from the mountains to the seaside\u2014always prioritizing quality over quantity and the value of services over the sheer volume of activities.  <\/p>\n\n<p class=\"wp-block-paragraph\">For him, tourism is a serious matter.<\/p>\n","protected":false},"author":4,"featured_media":17340,"template":"","class_list":["post-18743","speakers","type-speakers","status-publish","has-post-thumbnail","hentry"],"acf":{"azienda":"Il Bosso Cooperative","email":"paolo@ilbosso.com","ruolo":"Direttore Turismo, Comunicazione e Marketing","bidir_speaker_event":[18549],"social_linkedin":"https:\/\/it.linkedin.com\/in\/paolo-setta-07668348","ordinamento":"Sect","modalita_partecipazione":"In presenza"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Paolo Setta | Speaker BTO 2026<\/title>\n<meta name=\"description\" content=\"Paolo Setta is a speaker at BTO 2026, 10-11 November at Stazione Leopolda, Florence. 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