{"id":18873,"date":"2026-10-02T16:52:28","date_gmt":"2026-10-02T14:52:28","guid":{"rendered":"https:\/\/www.bto.travel\/speaker\/elena-farinelli\/"},"modified":"2026-10-29T16:44:42","modified_gmt":"2026-10-29T14:44:42","slug":"elena-farinelli","status":"publish","type":"speakers","link":"https:\/\/www.bto.travel\/en\/speaker\/elena-farinelli\/","title":{"rendered":"Elena Farinelli"},"content":{"rendered":"<p>An expert in social media and tourism web marketing, for the past 26 years she has alternated between consulting for lodging facilities, museums, and restaurants, and teaching in classrooms and at companies\u2014Master\u2019s in Tourism (Ca\u2019 Foscari University), Master\u2019s in Digital Marketing (PIN in Prato), Polimoda, IED, EBTT, Federalberghi, and the Region of Tuscany\u2014on topics such as social media marketing, SEO, and copywriting.<\/p>\n<p>She launched the blog IoAmoFirenze in 2006, becoming one of Italy\u2019s first local influencers. Ranked 6th nationally as the best travel website at the MIAwards (2013)\u2014behind Turistipercaso, Expedia, and TripAdvisor\u2014the blog made her famous as far away as Japan.<\/p>\n<p>She is very active on social media, especially Instagram (@nellifirenze), where she focuses on content creation and short videos.<\/p>\n<p>She has participated as a speaker at major industry trade shows. Today, she serves on the BTO Scientific Committee.<br \/>\nShe is the author of the book \u201cWeb Marketing for Micro-Businesses and Professionals\u201d (Hoepli).<\/p>\n<p>In the tourism sector, he has worked with hotels, agritourism businesses, consortia, and trade associations, focusing on Google visibility, reputation management, and the design of tourism portals. He has trained hundreds of hoteliers and tourism professionals.<\/p>\n","protected":false},"author":4,"featured_media":15123,"template":"","class_list":["post-18873","speakers","type-speakers","status-publish","has-post-thumbnail","hentry"],"acf":{"azienda":"I Love Florence","email":"elenafarinelli@gmail.com","ruolo":"Digital Strategist & Owner","bidir_speaker_event":[18644,18551],"social_linkedin":"https:\/\/www.linkedin.com\/in\/elenafarinelli\/","ordinamento":"Farinelli","modalita_partecipazione":"In presenza"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Elena Farinelli | Speaker BTO 2026<\/title>\n<meta name=\"description\" content=\"Elena Farinelli is a speaker at BTO 2026, 10-11 November at Stazione Leopolda, Florence. An expert in social media and tourism web marketing, for the past 26 years she has alternated between consulting for lodging facilities, museums, and\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.bto.travel\/en\/speaker\/elena-farinelli\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Elena Farinelli | Speaker BTO 2026\" \/>\n<meta property=\"og:description\" content=\"Elena Farinelli is a speaker at BTO 2026, 10-11 November at Stazione Leopolda, Florence. An expert in social media and tourism web marketing, for the past 26 years she has alternated between consulting for lodging facilities, museums, and\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.bto.travel\/en\/speaker\/elena-farinelli\/\" \/>\n<meta property=\"og:site_name\" content=\"BTO 2026 - Be Travel Onlife\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/BTO.Official\/\" \/>\n<meta property=\"article:modified_time\" content=\"2026-10-29T14:44:42+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.bto.travel\/wp-content\/uploads\/2026\/10\/elena-farinelli-ponte-vecchio.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1170\" \/>\n\t<meta property=\"og:image:height\" content=\"1462\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@BTO_travel\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.bto.travel\\\/en\\\/speaker\\\/elena-farinelli\\\/\",\"url\":\"https:\\\/\\\/www.bto.travel\\\/en\\\/speaker\\\/elena-farinelli\\\/\",\"name\":\"Elena Farinelli | Speaker BTO 2026\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.bto.travel\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.bto.travel\\\/en\\\/speaker\\\/elena-farinelli\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.bto.travel\\\/en\\\/speaker\\\/elena-farinelli\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.bto.travel\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/elena-farinelli-ponte-vecchio.jpg\",\"datePublished\":\"2026-10-02T14:52:28+00:00\",\"dateModified\":\"2026-10-29T14:44:42+00:00\",\"description\":\"Elena Farinelli is a speaker at BTO 2026, 10-11 November at Stazione Leopolda, Florence. An expert in social media and tourism web marketing, for the past 26 years she has alternated between consulting for lodging facilities, museums, and\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.bto.travel\\\/en\\\/speaker\\\/elena-farinelli\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.bto.travel\\\/en\\\/speaker\\\/elena-farinelli\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.bto.travel\\\/en\\\/speaker\\\/elena-farinelli\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.bto.travel\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/elena-farinelli-ponte-vecchio.jpg\",\"contentUrl\":\"https:\\\/\\\/www.bto.travel\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/elena-farinelli-ponte-vecchio.jpg\",\"width\":1170,\"height\":1462},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.bto.travel\\\/en\\\/speaker\\\/elena-farinelli\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.bto.travel\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Speaker\",\"item\":\"https:\\\/\\\/www.bto.travel\\\/en\\\/speaker\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Elena Farinelli\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.bto.travel\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/www.bto.travel\\\/en\\\/\",\"name\":\"BTO 2026 - Be Travel Onlife\",\"description\":\"10-11 November, Florence\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.bto.travel\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.bto.travel\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.bto.travel\\\/en\\\/#organization\",\"name\":\"BTO 2026 - Be Travel Onlife\",\"url\":\"https:\\\/\\\/www.bto.travel\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.bto.travel\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.bto.travel\\\/wp-content\\\/uploads\\\/2022\\\/09\\\/Logo-Bto-2022.png\",\"contentUrl\":\"https:\\\/\\\/www.bto.travel\\\/wp-content\\\/uploads\\\/2022\\\/09\\\/Logo-Bto-2022.png\",\"width\":109,\"height\":41,\"caption\":\"BTO 2026 - Be Travel Onlife\"},\"image\":{\"@id\":\"https:\\\/\\\/www.bto.travel\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/BTO.Official\\\/\",\"https:\\\/\\\/x.com\\\/BTO_travel\",\"https:\\\/\\\/www.instagram.com\\\/bto_betravelonlife\\\/\",\"https:\\\/\\\/www.youtube.com\\\/c\\\/BTOOfficialVideo\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/bto-be-travel-onlife\\\/mycompany\\\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Elena Farinelli | Speaker BTO 2026","description":"Elena Farinelli is a speaker at BTO 2026, 10-11 November at Stazione Leopolda, Florence. An expert in social media and tourism web marketing, for the past 26 years she has alternated between consulting for lodging facilities, museums, and","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.bto.travel\/en\/speaker\/elena-farinelli\/","og_locale":"en_US","og_type":"article","og_title":"Elena Farinelli | Speaker BTO 2026","og_description":"Elena Farinelli is a speaker at BTO 2026, 10-11 November at Stazione Leopolda, Florence. An expert in social media and tourism web marketing, for the past 26 years she has alternated between consulting for lodging facilities, museums, and","og_url":"https:\/\/www.bto.travel\/en\/speaker\/elena-farinelli\/","og_site_name":"BTO 2026 - Be Travel Onlife","article_publisher":"https:\/\/www.facebook.com\/BTO.Official\/","article_modified_time":"2026-10-29T14:44:42+00:00","og_image":[{"width":1170,"height":1462,"url":"https:\/\/www.bto.travel\/wp-content\/uploads\/2026\/10\/elena-farinelli-ponte-vecchio.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_site":"@BTO_travel","twitter_misc":{"Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.bto.travel\/en\/speaker\/elena-farinelli\/","url":"https:\/\/www.bto.travel\/en\/speaker\/elena-farinelli\/","name":"Elena Farinelli | Speaker BTO 2026","isPartOf":{"@id":"https:\/\/www.bto.travel\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.bto.travel\/en\/speaker\/elena-farinelli\/#primaryimage"},"image":{"@id":"https:\/\/www.bto.travel\/en\/speaker\/elena-farinelli\/#primaryimage"},"thumbnailUrl":"https:\/\/www.bto.travel\/wp-content\/uploads\/2026\/10\/elena-farinelli-ponte-vecchio.jpg","datePublished":"2026-10-02T14:52:28+00:00","dateModified":"2026-10-29T14:44:42+00:00","description":"Elena Farinelli is a speaker at BTO 2026, 10-11 November at Stazione Leopolda, Florence. An expert in social media and tourism web marketing, for the past 26 years she has alternated between consulting for lodging facilities, museums, and","breadcrumb":{"@id":"https:\/\/www.bto.travel\/en\/speaker\/elena-farinelli\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.bto.travel\/en\/speaker\/elena-farinelli\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.bto.travel\/en\/speaker\/elena-farinelli\/#primaryimage","url":"https:\/\/www.bto.travel\/wp-content\/uploads\/2026\/10\/elena-farinelli-ponte-vecchio.jpg","contentUrl":"https:\/\/www.bto.travel\/wp-content\/uploads\/2026\/10\/elena-farinelli-ponte-vecchio.jpg","width":1170,"height":1462},{"@type":"BreadcrumbList","@id":"https:\/\/www.bto.travel\/en\/speaker\/elena-farinelli\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.bto.travel\/en\/"},{"@type":"ListItem","position":2,"name":"Speaker","item":"https:\/\/www.bto.travel\/en\/speaker\/"},{"@type":"ListItem","position":3,"name":"Elena Farinelli"}]},{"@type":"WebSite","@id":"https:\/\/www.bto.travel\/en\/#website","url":"https:\/\/www.bto.travel\/en\/","name":"BTO 2026 - Be Travel Onlife","description":"10-11 November, Florence","publisher":{"@id":"https:\/\/www.bto.travel\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.bto.travel\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.bto.travel\/en\/#organization","name":"BTO 2026 - Be Travel Onlife","url":"https:\/\/www.bto.travel\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.bto.travel\/en\/#\/schema\/logo\/image\/","url":"https:\/\/www.bto.travel\/wp-content\/uploads\/2022\/09\/Logo-Bto-2022.png","contentUrl":"https:\/\/www.bto.travel\/wp-content\/uploads\/2022\/09\/Logo-Bto-2022.png","width":109,"height":41,"caption":"BTO 2026 - Be Travel Onlife"},"image":{"@id":"https:\/\/www.bto.travel\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/BTO.Official\/","https:\/\/x.com\/BTO_travel","https:\/\/www.instagram.com\/bto_betravelonlife\/","https:\/\/www.youtube.com\/c\/BTOOfficialVideo","https:\/\/www.linkedin.com\/company\/bto-be-travel-onlife\/mycompany\/"]}]}},"wpml_current_locale":"en_US","wpml_translations":[{"locale":"it_IT","id":15117,"slug":"elena-farinelli","post_title":"Elena Farinelli","href":"https:\/\/www.bto.travel\/elena-farinelli\/"}],"_links":{"self":[{"href":"https:\/\/www.bto.travel\/en\/wp-json\/wp\/v2\/speakers\/18873","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bto.travel\/en\/wp-json\/wp\/v2\/speakers"}],"about":[{"href":"https:\/\/www.bto.travel\/en\/wp-json\/wp\/v2\/types\/speakers"}],"author":[{"embeddable":true,"href":"https:\/\/www.bto.travel\/en\/wp-json\/wp\/v2\/users\/4"}],"acf:post":[{"embeddable":true,"href":"https:\/\/www.bto.travel\/en\/wp-json\/wp\/v2\/eventi\/18551"},{"embeddable":true,"href":"https:\/\/www.bto.travel\/en\/wp-json\/wp\/v2\/eventi\/18644"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bto.travel\/en\/wp-json\/wp\/v2\/media\/15123"}],"wp:attachment":[{"href":"https:\/\/www.bto.travel\/en\/wp-json\/wp\/v2\/media?parent=18873"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}