{"id":18968,"date":"2026-10-13T17:31:26","date_gmt":"2026-10-13T15:31:26","guid":{"rendered":"https:\/\/www.bto.travel\/speaker\/ornella-macorig\/"},"modified":"2026-10-29T16:47:46","modified_gmt":"2026-10-29T14:47:46","slug":"ornella-macorig","status":"publish","type":"speakers","link":"https:\/\/www.bto.travel\/en\/speaker\/ornella-macorig\/","title":{"rendered":"Ornella Macorig"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Social Media Manager, Content Creator, and storyteller from Friuli-Venezia Giulia. With a degree in Specialized Translation and fluency in English, German, and Spanish, she combines a keen sense for languages with a deep strategic understanding of the digital world.<\/p>\n\n<p class=\"wp-block-paragraph\">She helps brands and local organizations find their authentic voice, transforming their identity into a strong and recognizable social media presence. For her, telling a project\u2019s story isn\u2019t just about showcasing a product or a destination\u2014it\u2019s about bringing its soul to life: capturing the essence of a moment, a detail, or a story to turn public attention into real value, trust, and lasting connections.<\/p>\n\n<p class=\"wp-block-paragraph\">From strategy development to the creation of visual stories, it transforms local stories into digital assets with high emotional and commercial impact, capable of resonating with an international audience as well.<\/p>\n\n<p class=\"wp-block-paragraph\">At BTO, he brings his analytical and empathetic perspective to provide live coverage of the trends and innovations shaping the future of tourism, demonstrating how compelling storytelling is the true key to growing a business.<\/p>\n","protected":false},"author":4,"featured_media":16542,"template":"","class_list":["post-18968","speakers","type-speakers","status-publish","has-post-thumbnail","hentry"],"acf":{"azienda":"Italy Ambassador Awards","email":"ornella.macorig@gmail.com","ruolo":"Social Media Team","bidir_speaker_event":[18534],"social_linkedin":"http:\/\/www.linkedin.com\/in\/ornella-macorig-a7a901153","ordinamento":"Macorig","modalita_partecipazione":"In presenza"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ornella Macorig | Speaker BTO 2026<\/title>\n<meta name=\"description\" content=\"Ornella Macorig is a speaker at BTO 2026, 10-11 November at Stazione Leopolda, Florence. 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