{"id":18977,"date":"2026-10-09T11:10:29","date_gmt":"2026-10-09T09:10:29","guid":{"rendered":"https:\/\/www.bto.travel\/speaker\/varner-ferrato\/"},"modified":"2026-10-29T16:48:06","modified_gmt":"2026-10-29T14:48:06","slug":"varner-ferrato","status":"publish","type":"speakers","link":"https:\/\/www.bto.travel\/en\/speaker\/varner-ferrato\/","title":{"rendered":"Varner Ferrato"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Varner Ferrato is a hotel manager in Turin and has been working in the hospitality industry for years, with a focus on management, innovation, and business development.<\/p>\n\n<p class=\"wp-block-paragraph\">He specializes in online distribution, digital reputation, customer experience, and the application of artificial intelligence in tourism, with an approach focused on experimentation and the practical use of innovative tools and methodologies.<\/p>\n\n<p class=\"wp-block-paragraph\">In addition to his managerial duties, he conducts training and teaches courses in the fields of hotel marketing and digital transformation, collaborating with master\u2019s programs and specialized courses focused on the hospitality industry.<\/p>\n\n<p class=\"wp-block-paragraph\">He is a member of the Advisory Board of BTO \u2013 Be Travel Onlife for the hospitality sector and speaks at events focused on tourism, innovation, and digital transformation.<\/p>\n\n<p class=\"wp-block-paragraph\">In his work, he integrates artificial intelligence-based solutions into the hotel\u2019s day-to-day operations on a daily basis, with the goal of improving competitiveness, efficiency, service quality, and financial performance.<\/p>\n","protected":false},"author":4,"featured_media":15900,"template":"","class_list":["post-18977","speakers","type-speakers","status-publish","has-post-thumbnail","hentry"],"acf":{"azienda":"Hotel Miramonti Turin","email":"varnerferrato@gmail.com","ruolo":"Direttore","bidir_speaker_event":[18602],"social_linkedin":"https:\/\/it.linkedin.com\/in\/varnerferrato","ordinamento":"Ferrato","modalita_partecipazione":"In presenza"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Varner Ferrato | Speaker BTO 2026<\/title>\n<meta name=\"description\" content=\"Varner Ferrato is a speaker at BTO 2026, 10-11 November at Stazione Leopolda, Florence. 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