{"id":18999,"date":"2026-10-02T17:05:04","date_gmt":"2026-10-02T15:05:04","guid":{"rendered":"https:\/\/www.bto.travel\/speaker\/claudia-ferrero\/"},"modified":"2026-10-29T16:49:01","modified_gmt":"2026-10-29T14:49:01","slug":"claudia-ferrero","status":"publish","type":"speakers","link":"https:\/\/www.bto.travel\/en\/speaker\/claudia-ferrero\/","title":{"rendered":"Claudia Ferrero"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Claudia Ferrero is a professional with over twenty years of experience in the hospitality industry and a strong passion for digital transformation, gained in international settings at leading hotel groups.<\/p>\n\n<p class=\"wp-block-paragraph\">Her journey began in Turin, at the G.B. Colombatto Hotel Management School, and continued in Switzerland at the renowned Glion Institute of Higher Education campus, which enabled her to immediately embark on an international career and hold various managerial positions.<\/p>\n\n<p class=\"wp-block-paragraph\">She then honed her management skills at prestigious locations such as London, Florida, New York, and Monte Carlo. Upon returning to Italy, she devoted herself to the entrepreneurial and commercial development of a hotel cluster, to hotel management, and eventually to overseeing the hospitality department in the luxury retail sector.<\/p>\n\n<p class=\"wp-block-paragraph\">In 2020, he stepped away from day-to-day operations to focus on consulting and projects related to the digitization of service processes for hotels and restaurants\u2014an area where Italian small and medium-sized enterprises (SMEs) have the most difficulty capitalizing on the real opportunities.<\/p>\n\n<p class=\"wp-block-paragraph\">In this context, toward the end of 2022, he founded the startup together with Viviana Greco, an HR Director with extensive and prestigious experience in human resources,<\/p>\n","protected":false},"author":4,"featured_media":15183,"template":"","class_list":["post-18999","speakers","type-speakers","status-publish","has-post-thumbnail","hentry"],"acf":{"azienda":"Horeca Job","email":"ferrero@horecajob.it","ruolo":"CEO &amp; Founder","bidir_speaker_event":[18611],"social_linkedin":"https:\/\/www.linkedin.com\/in\/claudia-ferrero\/","ordinamento":"Ferrero","modalita_partecipazione":"In presenza"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Claudia Ferrero | Speaker BTO 2026<\/title>\n<meta name=\"description\" content=\"Claudia Ferrero is a speaker at BTO 2026, 10-11 November at Stazione Leopolda, Florence. 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