{"id":19112,"date":"2026-10-06T14:58:31","date_gmt":"2026-10-06T12:58:31","guid":{"rendered":"https:\/\/www.bto.travel\/speaker\/paolo-ratto\/"},"modified":"2026-10-29T16:52:45","modified_gmt":"2026-10-29T14:52:45","slug":"paolo-ratto","status":"publish","type":"speakers","link":"https:\/\/www.bto.travel\/en\/speaker\/paolo-ratto\/","title":{"rendered":"Paolo Ratto"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Paolo Ratto, a marketing strategist who is obsessed (in a good way) with advertising, founded Picasso TWOW in 2015 with Emanuela Genovesi. Picasso TWOW is a digital agency that combines flexibility and strategic vision, placing people and relationships at the center\u2014even before performance.  <\/p>\n\n<p class=\"wp-block-paragraph\">It has always supported corporate marketing managers in managing and simplifying their daily challenges, turning complexities into opportunities for growth.<\/p>\n","protected":false},"author":4,"featured_media":15422,"template":"","class_list":["post-19112","speakers","type-speakers","status-publish","has-post-thumbnail","hentry"],"acf":{"azienda":"TWOW","email":"paolo@twow.it","ruolo":"Founder &amp; Chairman","bidir_speaker_event":[18644],"social_linkedin":"","ordinamento":"Rat","modalita_partecipazione":"In presenza"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Paolo Ratto | Speaker BTO 2026<\/title>\n<meta name=\"description\" content=\"Paolo Ratto is a speaker at BTO 2026, 10-11 November at Stazione Leopolda, Florence. Paolo Ratto, a marketing strategist who is obsessed (in a good way) with advertising, founded Picasso TWOW in 2015 with Emanuela Genovesi. Picasso TWOW is\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.bto.travel\/en\/speaker\/paolo-ratto\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Paolo Ratto | Speaker BTO 2026\" \/>\n<meta property=\"og:description\" content=\"Paolo Ratto is a speaker at BTO 2026, 10-11 November at Stazione Leopolda, Florence. Paolo Ratto, a marketing strategist who is obsessed (in a good way) with advertising, founded Picasso TWOW in 2015 with Emanuela Genovesi. Picasso TWOW is\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.bto.travel\/en\/speaker\/paolo-ratto\/\" \/>\n<meta property=\"og:site_name\" content=\"BTO 2026 - Be Travel Onlife\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/BTO.Official\/\" \/>\n<meta property=\"article:modified_time\" content=\"2026-10-29T14:52:45+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.bto.travel\/wp-content\/uploads\/2026\/10\/Paolo_Ratto2.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1080\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@BTO_travel\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.bto.travel\\\/en\\\/speaker\\\/paolo-ratto\\\/\",\"url\":\"https:\\\/\\\/www.bto.travel\\\/en\\\/speaker\\\/paolo-ratto\\\/\",\"name\":\"Paolo Ratto | Speaker BTO 2026\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.bto.travel\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.bto.travel\\\/en\\\/speaker\\\/paolo-ratto\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.bto.travel\\\/en\\\/speaker\\\/paolo-ratto\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.bto.travel\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/Paolo_Ratto2.png\",\"datePublished\":\"2026-10-06T12:58:31+00:00\",\"dateModified\":\"2026-10-29T14:52:45+00:00\",\"description\":\"Paolo Ratto is a speaker at BTO 2026, 10-11 November at Stazione Leopolda, Florence. Paolo Ratto, a marketing strategist who is obsessed (in a good way) with advertising, founded Picasso TWOW in 2015 with Emanuela Genovesi. Picasso TWOW is\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.bto.travel\\\/en\\\/speaker\\\/paolo-ratto\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.bto.travel\\\/en\\\/speaker\\\/paolo-ratto\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.bto.travel\\\/en\\\/speaker\\\/paolo-ratto\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.bto.travel\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/Paolo_Ratto2.png\",\"contentUrl\":\"https:\\\/\\\/www.bto.travel\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/Paolo_Ratto2.png\",\"width\":1080,\"height\":1080},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.bto.travel\\\/en\\\/speaker\\\/paolo-ratto\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.bto.travel\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Speaker\",\"item\":\"https:\\\/\\\/www.bto.travel\\\/en\\\/speaker\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Paolo Ratto\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.bto.travel\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/www.bto.travel\\\/en\\\/\",\"name\":\"BTO 2026 - Be Travel Onlife\",\"description\":\"10-11 November, Florence\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.bto.travel\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.bto.travel\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.bto.travel\\\/en\\\/#organization\",\"name\":\"BTO 2026 - Be Travel Onlife\",\"url\":\"https:\\\/\\\/www.bto.travel\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.bto.travel\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.bto.travel\\\/wp-content\\\/uploads\\\/2022\\\/09\\\/Logo-Bto-2022.png\",\"contentUrl\":\"https:\\\/\\\/www.bto.travel\\\/wp-content\\\/uploads\\\/2022\\\/09\\\/Logo-Bto-2022.png\",\"width\":109,\"height\":41,\"caption\":\"BTO 2026 - Be Travel Onlife\"},\"image\":{\"@id\":\"https:\\\/\\\/www.bto.travel\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/BTO.Official\\\/\",\"https:\\\/\\\/x.com\\\/BTO_travel\",\"https:\\\/\\\/www.instagram.com\\\/bto_betravelonlife\\\/\",\"https:\\\/\\\/www.youtube.com\\\/c\\\/BTOOfficialVideo\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/bto-be-travel-onlife\\\/mycompany\\\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Paolo Ratto | Speaker BTO 2026","description":"Paolo Ratto is a speaker at BTO 2026, 10-11 November at Stazione Leopolda, Florence. Paolo Ratto, a marketing strategist who is obsessed (in a good way) with advertising, founded Picasso TWOW in 2015 with Emanuela Genovesi. Picasso TWOW is","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.bto.travel\/en\/speaker\/paolo-ratto\/","og_locale":"en_US","og_type":"article","og_title":"Paolo Ratto | Speaker BTO 2026","og_description":"Paolo Ratto is a speaker at BTO 2026, 10-11 November at Stazione Leopolda, Florence. Paolo Ratto, a marketing strategist who is obsessed (in a good way) with advertising, founded Picasso TWOW in 2015 with Emanuela Genovesi. Picasso TWOW is","og_url":"https:\/\/www.bto.travel\/en\/speaker\/paolo-ratto\/","og_site_name":"BTO 2026 - Be Travel Onlife","article_publisher":"https:\/\/www.facebook.com\/BTO.Official\/","article_modified_time":"2026-10-29T14:52:45+00:00","og_image":[{"width":1080,"height":1080,"url":"https:\/\/www.bto.travel\/wp-content\/uploads\/2026\/10\/Paolo_Ratto2.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_site":"@BTO_travel","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.bto.travel\/en\/speaker\/paolo-ratto\/","url":"https:\/\/www.bto.travel\/en\/speaker\/paolo-ratto\/","name":"Paolo Ratto | Speaker BTO 2026","isPartOf":{"@id":"https:\/\/www.bto.travel\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.bto.travel\/en\/speaker\/paolo-ratto\/#primaryimage"},"image":{"@id":"https:\/\/www.bto.travel\/en\/speaker\/paolo-ratto\/#primaryimage"},"thumbnailUrl":"https:\/\/www.bto.travel\/wp-content\/uploads\/2026\/10\/Paolo_Ratto2.png","datePublished":"2026-10-06T12:58:31+00:00","dateModified":"2026-10-29T14:52:45+00:00","description":"Paolo Ratto is a speaker at BTO 2026, 10-11 November at Stazione Leopolda, Florence. Paolo Ratto, a marketing strategist who is obsessed (in a good way) with advertising, founded Picasso TWOW in 2015 with Emanuela Genovesi. Picasso TWOW is","breadcrumb":{"@id":"https:\/\/www.bto.travel\/en\/speaker\/paolo-ratto\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.bto.travel\/en\/speaker\/paolo-ratto\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.bto.travel\/en\/speaker\/paolo-ratto\/#primaryimage","url":"https:\/\/www.bto.travel\/wp-content\/uploads\/2026\/10\/Paolo_Ratto2.png","contentUrl":"https:\/\/www.bto.travel\/wp-content\/uploads\/2026\/10\/Paolo_Ratto2.png","width":1080,"height":1080},{"@type":"BreadcrumbList","@id":"https:\/\/www.bto.travel\/en\/speaker\/paolo-ratto\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.bto.travel\/en\/"},{"@type":"ListItem","position":2,"name":"Speaker","item":"https:\/\/www.bto.travel\/en\/speaker\/"},{"@type":"ListItem","position":3,"name":"Paolo Ratto"}]},{"@type":"WebSite","@id":"https:\/\/www.bto.travel\/en\/#website","url":"https:\/\/www.bto.travel\/en\/","name":"BTO 2026 - Be Travel Onlife","description":"10-11 November, Florence","publisher":{"@id":"https:\/\/www.bto.travel\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.bto.travel\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.bto.travel\/en\/#organization","name":"BTO 2026 - Be Travel Onlife","url":"https:\/\/www.bto.travel\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.bto.travel\/en\/#\/schema\/logo\/image\/","url":"https:\/\/www.bto.travel\/wp-content\/uploads\/2022\/09\/Logo-Bto-2022.png","contentUrl":"https:\/\/www.bto.travel\/wp-content\/uploads\/2022\/09\/Logo-Bto-2022.png","width":109,"height":41,"caption":"BTO 2026 - Be Travel Onlife"},"image":{"@id":"https:\/\/www.bto.travel\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/BTO.Official\/","https:\/\/x.com\/BTO_travel","https:\/\/www.instagram.com\/bto_betravelonlife\/","https:\/\/www.youtube.com\/c\/BTOOfficialVideo","https:\/\/www.linkedin.com\/company\/bto-be-travel-onlife\/mycompany\/"]}]}},"wpml_current_locale":"en_US","wpml_translations":[{"locale":"it_IT","id":15416,"slug":"paolo-ratto","post_title":"Paolo Ratto","href":"https:\/\/www.bto.travel\/paolo-ratto\/"}],"_links":{"self":[{"href":"https:\/\/www.bto.travel\/en\/wp-json\/wp\/v2\/speakers\/19112","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bto.travel\/en\/wp-json\/wp\/v2\/speakers"}],"about":[{"href":"https:\/\/www.bto.travel\/en\/wp-json\/wp\/v2\/types\/speakers"}],"author":[{"embeddable":true,"href":"https:\/\/www.bto.travel\/en\/wp-json\/wp\/v2\/users\/4"}],"acf:post":[{"embeddable":true,"href":"https:\/\/www.bto.travel\/en\/wp-json\/wp\/v2\/eventi\/18644"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bto.travel\/en\/wp-json\/wp\/v2\/media\/15422"}],"wp:attachment":[{"href":"https:\/\/www.bto.travel\/en\/wp-json\/wp\/v2\/media?parent=19112"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}