{"id":9582,"date":"2025-10-09T14:57:19","date_gmt":"2025-10-09T12:57:19","guid":{"rendered":"https:\/\/www.bto.travel\/?post_type=speakers&p=9582"},"modified":"2025-10-09T14:57:21","modified_gmt":"2025-10-09T12:57:21","slug":"jorge-mas-velasco","status":"publish","type":"speakers","link":"https:\/\/www.bto.travel\/en\/speaker\/jorge-mas-velasco\/","title":{"rendered":"Jorge Mas Velasco"},"content":{"rendered":"

With an entrepreneurial spirit and a true retailer\u2019s soul, Jordi Mas Velasco has spent more than 20 years in the retail and commerce industry, always driven by innovation, excellence, and the creation of new business concepts.<\/p>\n

He is the CEO and founder of CREARMAS, a consulting firm specialized in retail strategy, innovation, and transformation, helping companies and brands grow, reinvent themselves, and connect with today\u2019s omnichannel consumer.<\/p>\n

Jordi is also the President of Barcelona\u2019s Mercat de la Boqueria, one of the most iconic and internationally recognized markets in the world, where he promotes a vision that blends tradition, sustainability, and future-oriented transformation.<\/p>\n

He holds a Bachelor\u2019s Degree in Business Administration (ESERP), a Diploma in Business Sciences (UB), an Executive MBA from EADA, and a General Management Program (PDG) from IESE.<\/p>\n

In addition to his executive role, Jordi teaches as a professor at ISEM, the University of Barcelona (UB), and EADA Business School.<\/p>\n","protected":false},"author":4,"featured_media":9585,"template":"","class_list":["post-9582","speakers","type-speakers","status-publish","has-post-thumbnail","hentry"],"acf":{"azienda":"Mercat de la Boqueria","email":"jm@boqueria.barcelona","ruolo":"President","bidir_speaker_event":"","social_linkedin":"https:\/\/www.linkedin.com\/in\/jorgemasvelasco\/?locale=es_ES","ordinamento":"Velasco","modalita_partecipazione":"In presenza"},"yoast_head":"\nJorge Mas Velasco - BTO2026 | Be Travel Onlife<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.bto.travel\/en\/speaker\/jorge-mas-velasco\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Jorge Mas Velasco - BTO2026 | Be Travel Onlife\" \/>\n<meta property=\"og:description\" content=\"With an entrepreneurial spirit and a true retailer\u2019s soul, Jordi Mas Velasco has spent more than 20 years in the retail and commerce industry, always driven by innovation, excellence, and the creation of new business concepts. 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