“Data First, Talk Later” – that’s the guiding principle behind Alessio’s consultancy, Klartika.
Based in Zagreb, Croatia, Klartika provides marketing technology and AI solutions designed specifically for the hotel industry, focusing on precise tracking and targeted advertising.
Before founding Klartika, Alessio built a business creating high-tech B2B apps and advanced website solutions for hotels and businesses.
Drawing from his extensive experience in IT and open-source software, he now crafts marketing technology strategies that emphasize both effectiveness and privacy, helping businesses harness their data securely and confidently.
Away from the digital dashboards and analytics, Alessio geeks out on open-source intelligence and geopolitics. Having called 7 countries home and set foot in over 80, he’s got an eye for global trends and an ear for cross-cultural insights, helping him make sense of diverse business landscapes.
When he’s not busy helping hotels make sense of their data, you’ll likely find him hunting down Zagreb’s best specialty coffee, savouring a craft beer, or catching a gig in town.
