Elena Farinelli

Docente Social Media, Instagram Strategy & SEO, blogger, consulente di Web Marketing

She is an expert in social media and tourism web marketing and, for 20 years, has been alternating her activity as a consultant for accommodation facilities, museums and restaurants with that of teaching, both in the classroom – Master’s course in Tourism (Ca’Foscari University), Master’s courses in Digital Marketing (Pin di Prato) – and at companies – Polimoda, Ied, EBTT, Federalberghi and the Tuscany Regional Authority – on the subjects of social media marketing, web reputation, SEO and copywriting.

She opened her first blog IoAmoFirenze in 2006, updating it daily for over 10 years, with which she was one of the first local influencers in Italy, reaching as far as Japan. Her website was ranked in 6th position as best national travel website at the MacchiaNeraAwards (2013), behind Turistipercaso, Expedia and Tripadvisor.

She then dedicated herself to the world of social networks, especially Instagram (@nellifirenze), taking an interest in marketing influencers in the tourism sector.

She participated as a speaker and moderator at the main trade fairs. Today, she is on the BTO Scientific Committee.

Publications: She has written a book dedicated to her blog "I love Florence – behind the scenes of the most famous blog on Florence" (EDK), and "Web marketing for micro-enterprises and freelancers" (Hoepli).