Luca Ballarini

Founder & President Torino Stratosferica

Luca Ballarini is the founder of Torino Stratosferica, an innovative city imaging project that uses different disciplines to propose visions, narratives and images that highlight the city’s potential and enhance its competitive positioning.

The non-profit association Torino Stratosferica organises Utopian Hours, an international festival dedicated to city making, which just saw its fifth edition in October 2021. In 2020 Torino Stratosferica also carried out its first placemaking intervention, by transforming a former tramline track into Precollinear Park, an urban linear park open to all citizens with a focus on urban ecology and community engagement.

With a background in architecture, Luca Ballarini (1974) began his career as a self-taught graphic designer and editor of the first Italian style magazine, Label (1997-2007). In 1998 he founded Bellissimo, today one of the leading design and communication studios in Italy. In capacity as its creative director, Luca has worked with prestigious brands including Absolut, Adidas, Airbnb, Bombay Sapphire, Lavazza, Renzo Piano Building Workshop and several cultural institutions.

In 2016, he launched Urban Creative City-breaks, an experiential travel format that allows 20 participants to meet leading creative sector entrepreneurs in their headquarters, in the most dynamic cities, exploring the most recent urban changes.

In 2017 he founded Open House Torino, of which he is president.

A passionate trend-setter and entrepreneur, he is constantly redefining his role as a designer in the contemporary world.