Guðrið Højgaard is the Director of Visit Faroe Islands, the official tourist board of the Faroe Islands. Her small team has launched several tourism campaigns that have gone viral, like Google Sheep View, Closed for Maintenance, Open for Voluntourism, Remote Tourism, as well as Self-Navigating Cars, which was launched this summer.
In recognition of her work, Guðrið & her team have won more than 100 international marketing awards for their creativity, like Golden Lions in Cannes and Clio Awards.
Since 2018, Guðrið has also served as the director of internal tourism development on the islands. In 2023, they launched their 2030 tourism strategy, called Home, a comprehensive bottom-up strategy in which their entire population was invited to participate.
In 2019 Guðrið was on the Politico 28 list of people most likely to be “shaping, shaking and stirring the future of Europe.
Guðrið Højgaard has vast experience in the tourism industry, having worked as marketing director for Visit Stockholm and marketing manager for Visit Denmark in Sweden. She has an MBA in International Marketing and Communication from Copenhagen Business School and Stockholm University.
