Guðrið Højgaard is the Director of Visit Faroe Islands, the official tourist board of the Faroe Islands. Her small team has launched several tourism campaigns that have gone viral, such as Google Sheep View, Closed for Maintenance – Open for Voluntourism, Remote Tourism, and Self-Navigating Cars.
In recognition of her work, Guðrið & her team have won more than 100 international marketing awards for their creativity, including Golden Lions at Cannes, Eurobest, Clio Awards, and Creative Circle Awards.
Since 2018, Guðrið has also served as the director of internal tourism development on the islands. In 2023, they launched their 2030 tourism strategy, called Home, a comprehensive, bottom-up initiative that invited their entire population to participate.
Guðrið Højgaard has vast experience in the tourism industry, having worked as marketing director for Visit Stockholm and marketing manager for Visit Denmark in Sweden. She has an MBA in International Marketing and Communication from Copenhagen Business School and Stockholm University.
