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Ornella Macorig

Social Media Team Italy Ambassador Awards

Social Media Manager, Content Creator, and storyteller from Friuli-Venezia Giulia. With a degree in Specialized Translation and fluency in English, German, and Spanish, she combines a keen sense for languages with a deep strategic understanding of the digital world.

She helps brands and local organizations find their authentic voice, transforming their identity into a strong and recognizable social media presence. For her, telling a project’s story isn’t just about showcasing a product or a destination—it’s about bringing its soul to life: capturing the essence of a moment, a detail, or a story to turn public attention into real value, trust, and lasting connections.

From strategy development to the creation of visual stories, it transforms local stories into digital assets with high emotional and commercial impact, capable of resonating with an international audience as well.

At BTO, he brings his analytical and empathetic perspective to provide live coverage of the trends and innovations shaping the future of tourism, demonstrating how compelling storytelling is the true key to growing a business.