Ticket
Tickets are available for the 2026 edition of BTO, scheduled for November 10 and 11 at Stazione Leopolda in Florence, from 10:00 AM to 5:00 PM. There will be approximately 100 events, including keynotes, panel discussions, “Cassette degli Attrezzi” and product presentations of the Companies from the Exhibitors’ Club.
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Early Booking BTO 2026
Entrance ticket to the 2 days of BTO 2026.
Offer valid until September 30, 2026.
Price: € 119 € 149
Young People
Ticket dedicate to under 26.
Price: € 49
Tuscany Ticket
Access ticket to BTO reserved for Tuscan companies.
Price: € 99
Carnet
Do you want to purchase multiple entry tickets?
- SILVER €109 each: from 11 to 25 BTO 2026 tickets
- GOLD €99 each: from 26 to 50 BTO 2026 tickets
- PLATINUM €79 each: 50+1 BTO 2026 tickets
Who its is for
BTO is much more than a conference: it is a multifaceted event that combines expos, seminars, debates, technical training, networking, entertainment, and much more, featuring a rich programme dedicated to digital innovation in tourism.
Two days dedicated to:
- Hospitality professionals
- Food, wine, and restaurant industry professionals
- Tourism governance experts
- Institutions, associations, networks, and districts
- Tourism marketing and promotion consultants and experts
- Digital communication agencies and professionals
- Digital and technology service providers
- Students, educators, and researchers
