Ticket

Tickets are available for the 2026 edition of BTO, scheduled for November 10 and 11 at Stazione Leopolda in Florence, from 10:00 AM to 5:00 PM. There will be approximately 100 events, including keynotes, panel discussions, “Cassette degli Attrezzi” and product presentations of the Companies from the Exhibitors’ Club.

Shop now here [ shop.bto.travel ]

2-Day Ticket

Ticket valid for both days of the event.

Price: € 149

Young People

Two-day ticket for under-26s.

Price: € 49

Tuscany Ticket

Access ticket to BTO reserved for Tuscan companies.

Price: € 99

1-Day Ticket

Access to all content for one day of BTO 2026.

Price: € 99

Carnet

Do you want to purchase multiple entry tickets?

  • SILVER €109 each: from 11 to 25 BTO 2026 tickets
  • GOLD €99 each: from 26 to 50 BTO 2026 tickets
  • PLATINUM €79 each: 51+ BTO 2026 tickets

Who it is for

BTO is much more than a conference: it is a multifaceted event that combines expos, seminars, debates, technical training, networking, entertainment, and much more, featuring a rich programme dedicated to digital innovation in tourism.

Two days dedicated to:

  • Hospitality professionals
  • Food, wine, and restaurant industry professionals
  • Tourism governance experts
  • Institutions, associations, networks, and districts
  • Tourism marketing and promotion consultants and experts
  • Digital communication agencies and professionals
  • Digital and technology service providers
  • Students, educators, and researchers

Shop now here [ shop.bto.travel ]

Frequently asked questions

When and where does BTO 2026 take place?

BTO 2026 takes place on Tuesday 10 and Wednesday 11 November 2026 at Stazione Leopolda, Viale Fratelli Rosselli 5, Florence, from 10:00 to 17:00. How to get there.

How much is a ticket?

A full two-day ticket costs €149 and a one-day ticket €99. The Young People ticket for under-26s costs €49 and the Tuscany Ticket for Tuscan companies €99; both are valid for the two days.

How can I buy tickets?

Online at shop.bto.travel, by PayPal, credit card or instant bank transfer.

Are there rates for groups and companies?

Yes, with the bundles: Silver at €109 per ticket (11 to 25 tickets), Gold at €99 (26 to 50) and Platinum at €79 (51 tickets or more).

Are the sessions in Italian or English?

Most sessions are in Italian; some are in English or bilingual. The language of each session is shown in the programme.

What are the Cassette degli Attrezzi and the Humans Train AI sessions?

The Cassette degli Attrezzi (toolboxes) are hands-on training sessions with tools and cases you can apply right away. Humans Train AI are one-to-one training sessions on artificial intelligence held in the expo area.

Who can I contact for information?

You will find the organisation, external relations and press office contacts on the Contacts page.