What’s BTO
For 18 years, BTO has been creating a unique event thanks to:
- Selection of current topics
- Innovative content
- Top-tier speakers
- An exciting and contagious atmosphere
Amidst inspiration, research, and visionary insights, people are trained on new digital tools.
Ideas, collaborations, and projects are born here.
BTO is the premier Italian event of international standing, fostering networking between professionals and companies in the digital tourism industry.
4 Topics
The event is structured in four thematic routes in which novelties will be discussed:
- HOSPITALITY
- DESTINATION
- FOOD & WINE
- DIGITAL STRATEGY & INNOVATION
The goal of BTO is to reach the amount of detail that is useful for all operators of the complex chain, from the hotel manager to the destination manager, to the restaurant owner. One hundred events to develop this new present together and talk about the future of digital tourism.
Scientific Committee
The scientific direction and creative concept are managed by Francesco Tapinassi.
Coordinators of the 4 topics:
- Emma Taveri – Destination
- Giulia Eremita and Rodolfo Baggio – Digital Strategy
- Roberta Milano – Food & Wine Tourism
- Nicola Zoppi – Hospitality
The Coordinaton of the Advisory Board and the Scientific Programme is entrusted to Cristina Pagani.
Advisory Board
BTO is innovative starting from its methodology. An Advisory Board, made up of a group of 97 experts, contributes to shaping the scientific programme by
pooling their collective experience.
The programme is the result of a collective work, coordinated by the Scientific Director, with the aim of delivering a rich, ambitious, international, and practical schedule to the audience of BTO – Be Travel Onlife.
The Toolboxes
The highly regarded ‘BTO Toolboxes’ – which have already engaged over 10,000 participants – have evolved into comprehensive training programmes focused on reskilling, upskilling, technology transfer, and managerial digital culture.
This format is designed to guide tourism, hospitality, and destination operators from awareness to implementation, offering practical tools, case studies, and immediately applicable skills.
Who its is for
BTO is much more than a conference: it is a multifaceted event that combines expos, seminars, debates, technical training, networking, entertainment, and much more, featuring a rich programme dedicated to digital innovation in tourism.
Two days dedicated to:
- Hospitality professionals
- Food, wine, and restaurant industry professionals
- Tourism governance experts
- Institutions, associations, networks, and districts
- Tourism marketing and promotion consultants and experts
- Digital communication agencies and professionals
- Digital and technology service providers
- Students, educators, and researchers
The history of BTO
BTO – acronym for Buy Tourism Online – was born in 2008 to offer tour operators a key to understanding how the web and the digital have radically changed the ways in which people approach the theme of travel.
Over the years, BTO has opened up to new themes and new audiences and has gained national relevance, becoming a reference point for recognized scientific rigor and an unconventional mood.
In 2021, BTO became Be Travel Onlife.
Online can no longer be conceived of as a channel in itself but as an integral part of our way of being, communicating and interacting with the world of travel.
