With an entrepreneurial spirit and a true retailer’s soul, Jordi Mas Velasco has spent more than 20 years in the retail and commerce industry, always driven by innovation, excellence, and the creation of new business concepts.
He is the CEO and founder of CREARMAS, a consulting firm specialized in retail strategy, innovation, and transformation, helping companies and brands grow, reinvent themselves, and connect with today’s omnichannel consumer.
Jordi is also the President of Barcelona’s Mercat de la Boqueria, one of the most iconic and internationally recognized markets in the world, where he promotes a vision that blends tradition, sustainability, and future-oriented transformation.
He holds a Bachelor’s Degree in Business Administration (ESERP), a Diploma in Business Sciences (UB), an Executive MBA from EADA, and a General Management Program (PDG) from IESE.
In addition to his executive role, Jordi teaches as a professor at ISEM, the University of Barcelona (UB), and EADA Business School.
