Currently, he is Manager of Zaragoza Tourism at Zaragoza City Council and a guest lecturer at universities in Madrid and Zaragoza.
From 2016 to July 2023, he served as Director of the IED Innovation Lab at the European Institute of Design (IED) in Madrid.
Previously, he was Director General of Cultural Heritage and Urban Landscape Quality at Madrid City Council, where he led initiatives including the successful designation of the Paisaje de la Luz as a UNESCO World Heritage Site.
He has also served as Managing Director of the Zaragoza Provincial Tourism Board and Director of the Zaragoza Province Pavilion at Expo 2008, and was the founder and owner of the tourism marketing company Turismo Innova.
A lawyer by training, he began his professional career in Zaragoza, where he practiced law until 2006.
He has been a speaker at international forums and conferences in cities including Mexico City, Amsterdam, Veracruz, San Juan, Bogotá, Rome, Florence, Santiago de Chile, and Washington, D.C. He is also a regular contributor to the Spanish press, including Heraldo de Aragón, El País and 20 Minutos.
