With ten years of experience in tourism sector development, I specialise in strategic research and strategy development, supporting national tourism organisations (NTOs) and working across the tourism value chain. This breadth of experience gives me a sector-wide perspective and an understanding of how strategic decisions translate into practice.
I am the founder of visibletourism and work on digital development at VisitBalaton365 DMO, connecting destination strategy with the evolving ways people discover and engage with places online.
Alongside my professional work, I am pursuing a PhD researching how tourism destinations appear in major search engines. I bridge academia and practice: bringing the questions facing tourism organisations into research and translating findings into actionable strategies. My focus is on helping destinations and tourism organisations make informed decisions, strengthen their digital visibility, and navigate change.
