The growing complexity of tourism trends calls for an evolution in the tools used to analyze and manage destinations. Today, arrivals and overnight stays represent only a portion of the information needed to understand regional dynamics, measure the impacts of tourism, and effectively guide development policies.
The panel explores the strategic role of data, artificial intelligence, and digital platforms in building increasingly advanced governance models. Through a dialogue among institutions, regional observers, and innovation stakeholders, the panel will present experiences and tools capable of leveraging the available information resources, thereby fostering a better understanding of tourism trends and enabling more effective planning of regional strategies.
Building on the opportunities offered by European data ecosystems and digital innovation initiatives, the discussion will highlight the importance of adopting regional strategies and tools for collecting, integrating, and sharing information.
This is the context for VISIVA, the multi-service platform developed by AlmavivA to support destinations, public agencies, and tourism stakeholders in transforming data into strategic insights. Through advanced features for collecting and integrating information, dynamic data visualization, georeferenced territorial analysis, monitoring of composite indicators, and simulation models, the platform enables users to interpret complex scenarios and guide decision-making toward goals of competitiveness, sustainability, and quality of life in local areas.
SPEAKERS
Luca De Pietro
Veneto Region Direttore UO "Strategie ICT e Agenda Digitale del Veneto"
Linda Gazzillo
Almaviva Group Functional Analyst
Linda Causin
Almaviva Group Project Manager
