BTO2026
Program
The BTO 2026 programme: 10 and 11 November at Stazione Leopolda, Florence
nest_clock_farsight_analog 11:00am • 10 November
Culture by the Numbers Destination
Sandra Torre
Città di Genova Direttore Turismo
Fabrizio Sudano
National Archaeological Museum of Reggio Calabria Direttore
Àlex Villeyra
The Data Appeal Company CEO
Barbara Minczewa
Polish Tourism Organisation, Rome Director
Emanuela Rosa-Clot
Cairo Publishing Direttore responsabile
Destinazione Toscana Institutional
Eugenio Giani
Tuscany Region Presidente
Leonardo Marras
Tuscany Region Assessore all'economia e al turismo
Michele Angiolini
Delegato turismo Anci Toscana e Sindaco di Montepulciano
Manuela Bigi
Tuscany Region Dirigente Settore Turismo, Commercio e Servizi
Mirko Lalli
Rankwit.ai Investor & Chairman
Francesco Palumbo
Fondazione Sistema Toscana Direttore
Giacomo Bugliani
Toscana Promozione Turistica Commissario
First-time experiences, detours, encounters: What are we really looking for when we travel?
Panel •
Rodolfo Baggio
Bocconi University Ricercatore e Docente
Giorgia Laudati
BTO 2026 Coordinatrice Young Speaker
Arianna Bertoni
TSM - Trentino School of Management Progettista nell’ambito del turismo e dello sviluppo territoriale
Francesco Cima
Betweendots Co-Founder
Gessica Cucchiara
Unico Stay Founder
Daniele Gambin Toppino
Studente
A talk with european digital innovation hub
Panel •
Stig Marthinsen
Digital Innovation Hub Oceanopolis AS Managing Director
Elettra Neri
Italian Institute of Technology
Olivia Zechner
Salzburg Research Head of Research Group Innovation & Value Creation
Edoardo Colombo
Turismi.ai President
Maiju Viiki
City of Tampere / Visit Tampere Account Manager
New Reasons to Travel Digital Strategy & Innovation
Panel • Digital Strategy & Innovation
Ornella D’Alessio
Travel writer
Marco Sprizzi
Expedia Group Director Market Management Italy & Malta
Giuseppe Salomi
Booking.com Area Manager
Food and Wine Tourism: between new tribes and AI agents Food & Wine Tourism
Roberta Milano
Tourism Marketing & Communication Strategist
Francesca Benati
Amadeus Italy Senior Vice President Global Travel Sellers e Amministratore Delegato
Fabio Galetto
Google Italy Sales Director
Miriam Bertoli
Digital & Content Marketing Strategist
Italian Hospitality Tribe – The Rulebreakers Hospitality
Lorenzo Vidoni
CX Living Cluster General Manager
Giulia Eremita
BTO 2026 Digital Strategy
Angelo La Riccia
VOIhotels Chief Commercial Officer
Andrea Galardi
Soges Group CEO
Guido Brucellaria
WorldHotels Italy & Southeast Europe Director of ICT & Information Security | CISO
Paolo Manca
Felix Hotels Amministratore Delegato
Ambra Lee Agnoletti
Minor Hotels Direttore Vendite
Sara Prontera
Nicolaus Direttrice Marketing e Comunicazione
Sara Brunelli
HNH Hospitality Chief innovation officer
Marco Boni
BZAR hotels Managing Director
nest_clock_farsight_analog 12:00pm • 10 November
Free to Go. From your front door to a tropical island BTO Women
Nadia Bert
Uber Public Policy Manager
Christina Boixière
NomadSister Founder
Clara Svanera
Journalist covering tourism, culture, and international affairs, specializing in women's travel
Monica Bocchiardo
City of Genoa Direttore Grandi eventi e promozione della città
Danielle Di Gianvito
Seychelles Tourism Board Direttore Italia
Florence and the Florence Area: managing the destination in the age of the algorithmic traveler Institutional
Silvia Moggia
Tourism Management Consultant
Floriana Harder
Kinoa Innovation Studio Project Manager di Kimap
Jacopo Vicini
City of Florence Assessore Sviluppo Economico, Turismo, Fiere e Congressi
Matteo Casanovi
Firenze Smart Presidente
From Product to Place: when and how food and wine become tourism Food & Wine Tourism
Francesco Tapinassi
BTO 2026 Direttore Scientifico
Leonardo Marras
Tuscany Region Assessore all'economia e al turismo
Bruno Bertero
Langhe Monferrato Roero Tourism Board Direttore Generale
Paolo Tegoni
Terrae Cultural and Culinary Center Docente e gastronomo
Luisanna Messeri
Chef, author, writer, and TV personality
Paolo Setta
Il Bosso Cooperative Direttore Turismo, Comunicazione e Marketing
FROM PLACE BRANDING TO PLACE SIGNALING. How to build a sense of belonging and relevance in the age of tribes and AI Destination
Filippo Vidal
FutureBrand São Paulo Director and Partner
Letizia Ciaccafava
Destination Makers Destination Marketing Strategist | Place Branding Expert
Arnaldo A. Bastos
FutureBrand Chief Design Officer and partner
AI Economy: the economy, business, and people in the age of Artificial Intelligence Digital Strategy & Innovation
Panel • Digital Strategy & Innovation
Francesca Zanutto
University of Turin Direzione Ricerca, Innovazione e Internazionalizzazione
Rodolfo Baggio
Bocconi University Ricercatore e Docente
Jacopo Paoletti
Exegesis Founder & Chairman
nest_clock_farsight_analog 02:00pm • 10 November
OFFBEAT WALLS. Street Art, Urban Regeneration, and New Cultural Geographies Destination
Francesco Palumbo
Fondazione Sistema Toscana Direttore
Pierluigi Nucci
La Maesa Community Cooperative Amministratore
Maria Piccarreta
Ministry of Culture
Chiara Bianchini
Giornalista intoscana.it
Tourism Data: More than just arrivals and overnight stays. From monitoring centers to the smart platform: how data guides destination decision-making
Panel •
Luca De Pietro
Veneto Region Direttore UO "Strategie ICT e Agenda Digitale del Veneto"
Linda Gazzillo
Almaviva Group Functional Analyst
Linda Causin
Almaviva Group Project Manager
Davide Filiaggi
RankWit AI Co-Founder
Paola Bagatella
Veneto Regional Federated Tourism Observatory
“Yes, forever,” but… off-script Destination
Nicholas Costantini
Cook Islands Tourism Corporation General Manager Sud Europa
Clara Svanera
Journalist covering tourism, culture, and international affairs, specializing in women's travel
Danielle Di Gianvito
Seychelles Tourism Board Direttore Italia
Maria Gasparella
Villa d'Este: The Collection Group Director of Sales and Marketing
From metasearch engines to AI agents: Who will control the future of travel search? Digital Strategy & Innovation
Panel • Digital Strategy & Innovation
Giulia Eremita
BTO 2026 Digital Strategy
Simone Lini
Zerolook CEO
Catriona Meehan
Omio Director of Public Affairs
RistoImpact: how important is the restaurant industry to tourism? Food & Wine Tourism
Nicoletta Polliotto
Brand Strategist, Food Marketer
Luigi Franchi
sala&cucina Direttore Responsabile
Giovanni Di Tomaso
In Vino Business Consulente F&B e Wine List Designer
Saverio Mucci
Mastercard Vice President - Government Lead Italia
Hype vs. Reality: the true state of AI adoption in tourism, unfiltered Hospitality
Alessandro Nucara
Federalberghi Direttore Generale
Salvio Capasso
SRM Head of Businesses & Territory Dept.
Valeria Fedele
Assohotel Coordinatore Nazionale
Francesco Tapinassi
BTO 2026 Direttore Scientifico
Barbara Casillo
Italian Association of Hotels (Confindustria Alberghi) Direttore Generale
nest_clock_farsight_analog 03:00pm • 10 November
Solo, Not Alone BTO Women
Elisa Peroli
Villa La Massa General Manager
Clara Svanera
Journalist covering tourism, culture, and international affairs, specializing in women's travel
Amalia Saporetti
Master's Degree in Tourism Economics, Sorbonne
Slawka G. Scarso
Professor of Wine Tourism
Barbara Roveda
Bell’Italia - Cairo Editore Giornalista
Open Air Tribes Hospitality
Alessandro Tortelli
Florence Center for Tourism Studies Direttore Scientifico
Lia Dal Cappello
HBenchmark Project & Account Manager per il settore Open Air
Enrico Paoli
Faita Federcamping Tuscany Direttore
Alberto Granzotto
Faita Federcamping Presidente
Hospitality meets the restaurant industry: synergies, co-branding, and new models of hospitality Food & Wine Tourism
Chiara Maggenti
Atelier Damiano Carrara General Manager
Andrea Gori
Trattoria Da Burde 1901 Oste di Sala
Ermelinda Martino
Airelles Food & Beverage Manager
Carlo Vischi
Advisor: Food, Beverage, and Tourism
Wine Experience 4.0: when wine, culture, and the outdoors become a destination Food & Wine Tourism
Gerardo Gondi
Chianti Rufina Consortium Presidente
Ilaria Guidantoni
Journalist and writer
Giuseppe Salvini
Camera di Commercio di Firenze Segretario Generale
Antonio Paolini
Food and wine critic, journalist, and taster
Tiziana Frescobaldi
Artists for Frescobaldi - CastelGiocondo Responsabile del progetto
Donatella Cinelli Colombini
Wine Tourism Movement Imprenditrice vitivinicola e fondatrice
Alessandra Arcese
ISNART - National Institute for Tourism and Cultural Research Coordinatrice dell’Area Qualificazione Territorio e Imprese
SILVER VILLAGE. How longevity is reshaping the destinations of the future Destination
Gianni Lacorazza
Appennino ETS Foundation Co-Founder e Vicepresidente
Giuliano Resce
University of Molise Professore Associato
Marco Corrias
Fluminimaggiore Community Cooperative Presidente
The New Herd: How New Travel Tribes Form, Move, and Make Choices Digital Strategy & Innovation
Panel • Digital Strategy & Innovation
Francesco D’Orazio
Pulsar Founder & CEO
Anne Kirah
Design anthropologist and psychologist
Emma Nelson
Monocle24, BBCLondonNews, ClassicFM Journalist
Mark Earls
HERDmeister
nest_clock_farsight_analog 04:00pm • 10 November
THE TRIBE THAT SAW THE FUTURE. When Carlin Petrini envisioned a form of tourism that didn’t exist yet Food & Wine Tourism
Roberta Milano
Tourism Marketing & Communication Strategist
Eleonora Cozzella
Il Gusto - la Repubblica Direttore
Barbara Nappini
Slow Food Italy Presidente
Mafe de Baggis
Pleens Direttore creativo
Sustainable Tourism Development for DMOs through Data-Driven Approaches and AI Destination
Michele Colavito
Clust-ER Turismo Cluster Manager
John Fitzgibbon
NECSTouR Network of European Regions for Sustainable Tourism Managing Director
Costanza Alesse
NECSTOUR asbl Project Manager
Manuela Bigi
Tuscany Region Dirigente Settore Turismo, Commercio e Servizi
SMART MED. Mediterranean port cities: tourism, innovation, and new destination strategies Destination
Vlaho Margaretic
City of Dubrovnik Senior Tourism Advisor Specialist
Dolores Ordóñez
AnySolution Director
Ester Tamasi
Malta Tourism Authority - VisitMalta Italy Direttore
Rocco Garufo
City of Livorno Assessore
Tiziana Beghin
Comune di Genova Assessora al turismo marketing territoriale e commercio
The five tribes of taste: from segmentation to product design Food & Wine Tourism
Halil Korkmaz
Istanbul Convention and Visitors Bureau Board member & Treasurer
Federico Desimoni
Consortium for the Protection of Balsamic Vinegar of Modena Direttore Generale
Roberta Garibaldi
Italian Association for Food and Wine Tourism Presidente
Rosanna Romano
Campania Region Direttore Generale per le Politiche Culturali e il Turismo
THE DATA LANGUAGE. When data becomes a common language Destination
Giovanni Arata
Bologna Welcome Foundation Responsabile Contenuti e Dati
Paola Bagatella
Veneto Regional Federated Tourism Observatory
Mari Heininen
City of Helsinki Tourism Advisor, Network coordinator
Schmutz Ádám
VisitBalaton365 Tourism Strategy & Digital Development Expert
nest_clock_farsight_analog 10:00am • 11 November
The territory as co-author: between those who protect it and those who pass through it
Panel •
Rodolfo Baggio
Bocconi University Ricercatore e Docente
Giorgia Laudati
BTO 2026 Coordinatrice Young Speaker
Amalia Cerrito
Alvaland Co-Founder & CEO
Giulio Del Giudice
Young professional, Youth worker, PhD
Nicole Pizzolato
Libere di Viaggiare APS Fondatrice e Presidente
Serena De Franceschi
Etifor | Valuing Nature Tourism Account Manager
Hospitality Project Investment in Tuscany: The landscape and opportunities for the hotel industry in Tuscany
Panel •
Paola Olivari
Guida Viaggi Giornalista
Andrea Delfini
Blastness Founder & CEO
Lidia Dal Bosco
World Capital Group Sales Assistant
Giorgio Bianchi
GBD Global Business Developer
Gabriele Fiumara
World Capital Group Associate Director
Francesca Bignami
PwC Legal STA, LLC Partner
THE COMMUNITY DESTINATION. When the group becomes the destination Destination
Mattia Fiorentini
Scomfort Zone Founder
Claudio Pelizzeni
Si Vola Co-Founder
Ludovico Orlandi
BHS Travel Founder
FROM ALL TO ALL. From accessible tourism to destinations for everyone Destination
Roberto Vitali
Village for All V4A® CEO & co-founder
Angela Dedola
Tourism in the Region of Sardinia Dirigente Assessorato
Alessandro Fiore
Sustainable Territories Senior Project Manager
nest_clock_farsight_analog 11:00am • 11 November
Hospitality Project Investment in Tuscany: Italian and foreign brands
Panel •
Andrea Galardi
Soges Group CEO
Fabrizio Doria
WorldHotels Italy & Southeast Europe Chief Development Office
NO ONE LEFT BEHIND. Food, places, and information for truly accessible tourism Food & Wine Tourism
Annalisa Romeo
Appennino Foundation Direttrice
Anna Mayer
Guitián Mayer Divulgatrice gastronomica
Roberto Carcangiu
Professional Association of Italian Chefs, APCI Chef - Presidente nazionale
Sandra Torre
Città di Genova Direttore Turismo
Marta Grelli
Travelin CEO e Founder
F Beyond the Borders. The world as told by women BTO Women
Clara Svanera
Journalist covering tourism, culture, and international affairs, specializing in women's travel
Sabah Kaddouri
Le Monde Economique Journalist
Maria Francisca Opazo Clavijo
La Vida Nomade Journalist - Editor
Tiziana Cosso
Luxury Content Creator
Nathalie Corré
Enhabler Solo senior Traveller
The guest is not just a number: the toolbox for relational and empathetic marketing Hospitality
Francesco Bondielli
California Park Hotel Capo Ricevimento
Alessandro Augier
Gala Management Amministratore
Daiana Ferretti
Acapulco Hotel Direttrice
DESTINATIONS BEYOND TOURISM. How to attract talent, skills, and new residents Destination
Francesca Sofia
CDP Foundation Direttore Generale
Gianna Elisa Berlingerio
Apulia Region Direttora Dipartimento Sviluppo Economico
Emma Taveri
Destination Makers CEO
Darcy Marie Mayfield
Shift with Darcy Marie, Experience Tulsa Belonging & Relocation Strategist
nest_clock_farsight_analog 12:00pm • 11 November
Hospitality Project Investment in Tuscany: Presentation of local projects and concrete opportunities
Panel •
Roberta Colla
Simone Micheli: Architectural Hero CEO
Gabriele Tarantino
Currie & Brown Italy Senior Project & Construction Manager
Renzo Macelloni
Municipality of Peccioli Sindaco
Simone Guidi
PwC TLS Firm Partner
Barbara Maieli
Korus Group Sales Director Hospitality Italia
Giorgio Bianchi
GBD Global Business Developer
Veronica Porcinai
Invest in Tuscany - Region of Tuscany
Jacopo Del Maestro
Forbes Global Properties Head of Capital Market
Ambassadors of the Region: how hyperlocal information drives experiential tourism and highlights local excellence and identity Food & Wine Tourism
Silvia Savoye
Aostasera.it Direttrice responsabile
Davide De Crescenzo
www.intoscana.it Direttore responsabile
Simona Bellocci
Fondazione Sistema Toscana - intoscana.it Caporedattore
Matteo Rainisio
Edinet CEO
The allure of TV series Destination
Paolo Carelli
Università Cattolica del Sacro Cuore Ricercatore e docente
Marco Valerio Pugini
Panorama Films Producer
Stefania Ippoliti
Tuscany Film Commission Responsabile
Enrico Ballarin
Mestiere Cinema Titolare e Produttore Esecutivo
Humans-as-Luxury Hospitality
NATURAL INTELLIGENCE. How natural destinations are innovating to protect, enhance, and make their ecosystems accessible Destination
Frauke Fischer
University of Würzburg, Bavaria, Germany
Carmen Bizzarri
Università Europea di Roma Professore associato
Guðrið Højgaard
Visit Faroe Islands CEO
nest_clock_farsight_analog 02:00pm • 11 November
Is wine still culture? Contemporary expressions, landscapes, and new audiences Food & Wine Tourism
Monica Molteni
University of Verona Professoressa associata di Museologia e critica artistica
Susanna Gristina
Iter Vitis International Association Presidente
Fabio Piccoli
Wine Meridian Direttore Responsabile
Mauro Carbone
Enoteca Regionale del Barbaresco Presidente
Luca Bochicchio
University of Verona Professore associato
Italian Smart Destinations? Rapid innovation, slow regions Digital Strategy & Innovation
Panel • Digital Strategy & Innovation
Marco Platania
Local Development Observatory – GAL Terra Barocca
Michela Ciccarelli
Tourism Data Analyst & BI
Federico Assenza
Data Analyst and Digital Consultant for Tourist Destinations
Rodolfo Baggio
Bocconi University Ricercatore e Docente
Emanuele Burioni
APT Services Emilia-Romagna Direttore
DESTINATIONS IN BALANCE. A new tourism pact: from entitlement to shared responsibility Destination
Francesco Maria Barbini
University of Bologna Direttore del Centro di Studi Avanzati sul Turismo - CAST
Rikke Holm Petersen
Wonderful Copenhagen Director of Marketing, Communication & Behavior
Barbara Marcotulli
Advisor in Communication & Experience Design
Davide Bomben
Il Diamante - Quality Group Responsabile progetti speciali e sviluppo
Paola Olivari
Guida Viaggi Giornalista
nest_clock_farsight_analog 03:00pm • 11 November
OUTDOOR TRIBES. Who really leads the new explorers? Destination
Elena Magni
Liguria Region Dirigente Turismo sostenibile e imprese turistiche
Andrea Gelsomino
Expert in outdoor tourism and product development
Marco Colombo
Bormio Tourism Coordinatore Generale
Albert Brenner
Outdooractive CEO
Milan and Cortina Olympics—From Sports to Food Tourism Food & Wine Tourism
Francesco Redi
Tiramisù World Cup Fondatore e ideatore
Davide Rampello
Professore universitario, Consulente culturale, Direttore artistico
Andrea Casadei
AlmavivA Tourism Area Manager - SME Cultura Turismo e Entertainement
Elisabetta Salvadori
Milano Cortina 2026 Head of FNB
nest_clock_farsight_analog 04:00pm • 11 November
DMOs and the Challenge of AI – Initial Findings from the TC4AI Research Project Destination
Marco Antonioli
Studio Giaccardi & Associati Sociologo e capo analista
Rodolfo Baggio
Bocconi University Ricercatore e Docente
Manuela De Carlo
IULM University Docente
Giuseppe Giaccardi
Studio Giaccardi & Associati Founder e CEO
Patrik Romano
Bologna Welcome Foundation Direttore Generale
EVERYONE’S CRAZY ABOUT A DONUT. From algorithms to standardization: when communication becomes a trap Food & Wine Tourism
Michele Pozzobon
Burici General Manager
Paola Sucato
PR and communications consultant, digital strategist in the food and tourism sectors
Pietro Caroli
Trattoria Trippa Owner & Co-founder
Anthony La Salandra
SMARTLAND: Veneto Regional Innovation Network Cluster Manager
Alberto Lupini
Italia a Tavola Direttore
Who controls the Destination? A comparison of models, from local areas to international markets Destination
Hansjörg Mair
Schwarzwald Tourismus GmbH CEO
Tina Verstuyft
Visit Flanders Head of Operations
Daniele Manetti
Visit Flanders Director Italy
Kaspar Weber
Ticino Tourism Vicedirettore
Flavia Maria Coccia
Assidema Vice presidente
Offbeat, on track: Niche within a niche, or a growing community? Digital Strategy & Innovation
Panel • Digital Strategy & Innovation
Chiara Mascarucci
Blind Experiences Co-Founder
Federico Geremei
Travel writer, Data analyst
Silvestro Serra
Fondazione Touring Club Italiano Direttore magazine e rapporti con i media
Francesca De Falco
GetYourGuide Country Manager GetYourGuide Italia
