Luca Vescovi is an entrepreneur, consultant, and trainer specializing in the application of artificial intelligence to tourism and hospitality. At Jampaa, he supports lodging facilities and destinations in their innovation initiatives, integrating strategy, technology, and neuroscience applied to marketing.
He is working on the development of OpenRosetta.ai, an ecosystem of AI solutions designed to automate tasks, improve guest relations, and encourage direct bookings.
His work includes conversational assistants, voice systems, content creation, and tools to make tourism offerings visible in the results of generative search engines.
It promotes projects in which businesses, destinations, and educational institutions share knowledge and data, with a focus on AI governance. Its goal is to transform artificial intelligence into skills, time saved, and new growth opportunities for tourism professionals.
