A discussion event on how tourist destinations (DMOs) are positioning themselves with regard to GEO (Generative Engine Optimization)—that is, the optimization of websites and content to be selected and cited by artificial intelligence systems such as ChatGPT, Gemini, Claude, or Perplexity. The paradigm is shifting: it’s no longer just about “ranking first on Google,” but about “being included in the AI’s summary.”
What role will destination websites play: Will they continue to generate traffic and foster direct engagement, or will they primarily become reliable data infrastructure for AI?
SPEAKERS
Luca Vescovi
Jampaa.it Ricerca e Sviluppo
Costanza Giovannini
Fondazione Sistema Toscana Responsabile Area Comunicazione e Promozione Turistica
Valentina Lepore
SEOjolie Consulente SEO e AI - Organic growth strategist
