BTO2026

Program

The BTO 2026 programme: 10 and 11 November at Stazione Leopolda, Florence

nest_clock_farsight_analog 10:00am • 10 November

event10 November • 10:00am-10:50amnest_clock_farsight_analog10:00am-10:50ampin_drop Exhibition Arealanguage Italian

[Humans Train AI] AI for the Hotel Industry: from smart assistants to the revenue phone – covering analytics, training and automation

Training 1 to 1 •

Varner Ferrato

Hotel Miramonti Turin Direttore

nest_clock_farsight_analog 11:00am • 10 November

event10 November • 11:00am-11:50amnest_clock_farsight_analog11:00am-11:50ampin_drop Exhibition Arealanguage Italian

[Humans Train AI] ChatGPT: crafting the right prompts to tell stories and highlight tourism and food-and-wine experiences

Training 1 to 1 •

Giorgia Deiuri

Product Manager & Social Media Expert

nest_clock_farsight_analog 12:00pm • 10 November

event10 November • 12:00pm-12:50pmnest_clock_farsight_analog12:00pm-12:50pmpin_drop Exhibition Arealanguage Italian

[Humans Train AI] Vibe Coding Lab for the hospitality industry: build your own digital tool with AI

Training 1 to 1 •

Nicola Zoppi

Mind Lab Hotel CEO

nest_clock_farsight_analog 02:00pm • 10 November

event10 November • 02:00pm-02:50pmnest_clock_farsight_analog02:00pm-02:50pmpin_drop Exhibition Arealanguage Italian

[Humans Train AI] Use AI to build a dashboard for your hotel by integrating data from multiple sources

Training 1 to 1 •

Cristian Brocculi

Aqua Hotel Rimini Responsabile commerciale

nest_clock_farsight_analog 03:00pm • 10 November

event10 November • 03:00pm-03:50pmnest_clock_farsight_analog03:00pm-03:50pmpin_drop Exhibition Arealanguage Italian

[Humans Train AI] AI Video Strategy with Runway for hotels, destinations, wine and food

Training 1 to 1 •

Giuliano Ambrosio

ThinkingHat Founder & Managing Partner

nest_clock_farsight_analog 04:00pm • 10 November

event10 November • 04:00pm-04:50pmnest_clock_farsight_analog04:00pm-04:50pmpin_drop Exhibition Arealanguage Italian

[Humans Train AI] Google Maps, AI overviews, and Gemini for local businesses (hotels, wine and hospitality and attractions): tools and practical tips

Training 1 to 1 •

Luca Bove

Local Strategy CEO

nest_clock_farsight_analog 10:00am • 11 November

event11 November • 10:00am-10:50amnest_clock_farsight_analog10:00am-10:50ampin_drop Exhibition Arealanguage Italian

[Humans Train AI] From prompt to image: AI tools and visual storytelling to bring places to life

Training 1 to 1 •

Giovanni Frenda

Consulente di comunicazione e fotografo professionista

nest_clock_farsight_analog 11:00am • 11 November

event11 November • 11:00am-11:50amnest_clock_farsight_analog11:00am-11:50ampin_drop Exhibition Arealanguage Italian

[Humans Train AI] AI and Digital Creativity: new images, new opportunities, and new rules of the game

Training 1 to 1 •

Andrea Casadei

AlmavivA Tourism Area Manager - SME Cultura Turismo e Entertainement

nest_clock_farsight_analog 12:00pm • 11 November

event11 November • 12:00pm-12:50pmnest_clock_farsight_analog12:00pm-12:50pmpin_drop Exhibition Arealanguage Italian

[Humans Train AI] SEO & LLM Check: Test the visibility of your hotel, wine and food business, and your destination

Training 1 to 1 •

Valentina Lepore

SEOjolie Consulente SEO e AI - Organic growth strategist

nest_clock_farsight_analog 02:00pm • 11 November

event11 November • 02:00pm-02:50pmnest_clock_farsight_analog02:00pm-02:50pmpin_drop Exhibition Arealanguage Italian

[Humans Train AI] From idea to project with ChatGPT/Work, Gemini, Claude, and Manus: creativity, strategy, and AI workflow

Training 1 to 1 •

Zac D. Inzerillo

HappyMinds Social Media Manager

nest_clock_farsight_analog 03:00pm • 11 November

event11 November • 03:00pm-03:50pmnest_clock_farsight_analog03:00pm-03:50pmpin_drop Exhibition Arealanguage Italian

[Humans Train AI] Digital workers in hotels: what to delegate to AI and what to leave to people

Training 1 to 1 •

Simone Puorto

Elegia Founder

nest_clock_farsight_analog 04:00pm • 11 November

event11 November • 04:00pm-04:50pmnest_clock_farsight_analog04:00pm-04:50pmpin_drop Exhibition Arealanguage Italian

[Humans Train AI] AI-Driven Hospitality Management: connecting agents, data, and tools to manage day-to-day operations

Training 1 to 1 •

Stefano Greco

Habyto CTO

10 NOVEMBER

10:00AM 11:00AM 12:00PM 02:00PM 03:00PM 04:00PM

11 NOVEMBER

10:00AM 11:00AM 12:00PM 02:00PM 03:00PM 04:00PM