Luca Bove is one of Italy’s leading experts in Local SEO, Search Marketing, and Google Business Profile—key strategic tools for online visibility in the tourism and hospitality industry.
A longtime entrepreneur, he is the co-founder of Local Strategy and a partner at I’m Evolution, agencies focused on geolocation-based positioning strategies.
Throughout his career, he has worked with companies, hotels, DMOs, and chains to help them with search marketing, managing their digital reputation, and optimizing their presence on maps.
Recognized by Google as a Diamond-level Product Expert for the official Google Business Profile community, he combines deep technical expertise with ongoing research into the evolution of online searches, which have been profoundly transformed by artificial intelligence.
He is the author of reference texts, a professor in master’s programs and training courses, and a speaker at major industry events.
