This session examines how artificial intelligence and robotics are reshaping the European tourism sector from operational efficiency in SMEs to destination level
governance.
The discussion is structured around three segments:
- a scenario analysis of current AI and robotics impacts on tourism businesses and territories;
- EDIH roundtable showcasing real-world deployments.
The session aims to produce a shared vision and concrete collaboration pathways among EDIHs, SMEs and European institutions.
SPEAKERS
Stig Marthinsen
Digital Innovation Hub Oceanopolis AS Managing Director
Elettra Neri
Italian Institute of Technology
Olivia Zechner
Salzburg Research Head of Research Group Innovation & Value Creation
Edoardo Colombo
Turismi.ai President
Maiju Viiki
City of Tampere / Visit Tampere Account Manager
