I am a wellness manager with over 18 years of experience in the industry, with proven expertise in business management and development, strategic repositioning, and the enhancement of products, services, and experiences.
I have developed an end-to-end view of the business, integrating strategy, product, operations, customer experience, pricing, business development, F&B, SPA, and events, with a constant focus on financial performance and value creation.
Throughout my career, I have helped wellness and spa companies and organizations evolve their offerings, develop new business models, and improve their operational and commercial processes.
My key differentiator is my ability to transform insights about customers, trends, and market opportunities into high-potential products, formats, and experiences, by combining strategic vision, design skills, and execution.
