A Guide to Tourism Advertising: An Interview with Paolo Ratto
In this interview, Paolo Ratto analyzes the evolution of advertising in the tourism industry, debunking the myth of the linear customer journey and the obsession with the last click.
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Tag: Customer Journey
Offbeat Tribes: The Challenge of Personalization in the Age of Artificial Intelligence
In this article, BTO’s scientific director, Francesco Tapinassi, explores the dynamics of “Offbeat Tribes,” the theme of the 18th edition.
