We’ll discuss this at BTO 2026. Valentina Lepore and Luca Vescovi offer a preview of some of the topics to be covered, helping us outline the current landscape through data, real-world examples, and different perspectives.
In this article, Clara Svanera introduces the third edition of BTO Women, exploring the rapidly growing trend of women traveling alone and its implications for the entire tourism industry.
In this interview, Paolo Ratto analyzes the evolution of advertising in the tourism industry, debunking the myth of the linear customer journey and the obsession with the last click.
Hotels track almost everything: website visits, booking engines, OTAs, conversions, and campaigns. But when a potential guest calls, much of the information contained in the conversation is lost.
BTO 2026 is just around the corner, and we’re ready to bring our “Offbeat Tribe” of communication to life: introducing the Social Media Lab 2026.
In the Food & Wine Tourism program at BTO 2026, we will explore new synergies and partnerships between Horeca brands and hospitality establishments that are redefining the guest experience and business models.
With AI and new forms of mobility, the relationship between people and places is changing, presenting destinations with a new challenge: managing their appeal beyond tourism.
PMS is no longer just front desk software: distribution, pricing, payments, CRM, and AI all come together in a single ecosystem.
Signals, Algorithms, and New Travel Communities in the Age of AI. An article by Giulia Eremita, scientific coordinator of the Digital Strategy and Innovation topic.
Since 2022, BTO Young Speaker has been bringing the ideas of people under 35 to the stage at Stazione Leopolda: original visions, concrete proposals, and perspectives that the industry cannot ignore.
